Simplifying & Amplifying Your Business with Shop Owner Louise McManus | Episode 120

Show Notes:

Inner Circle member Louise McManus has managed to find that balance – a profitable and enjoyable shop, balanced with a great quality of life! She’s here to share with us how that’s possible!

Seven years ago Louise McManus bought a house, built in 1856, in historic Erie Canal hamlet and had a dream of creating a beautiful shop the community would love, and the rest is history!  This was a new venture for Louise, as she came from working in a bridal boutique and as a jewelry designer. 

The Vischer Ferry General Store is both a café and a retail gift shop. Her journey as a retail shop owner has been one to watch not only because of her multiple buckets of revenue streams, but the atmosphere she has created for her customers – it truly is a destination shop! 

I have watched her grow into a CEO who is flexible and knows how to think in the future. I know her journey will help yours as well. Take some notes, Louise is living her best life as a shop owner and is still in love with it all!

It’s my business, and it can be whatever I want it to be.” – Louise McManus


Listen on:  Apple PodcastsSpotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio



A Quick Glance:

[0:30] The general store

[9:03] Stepping into the CEO role

[12:10] Growth

[16:14] What fills her cup?

[20:01] Find the right people

[21:51] Louise’s action step

[27:07] What’s next?


About Louise:

Louise owns and operates the Vischer Ferry General Store, a modern general store located in the original 1856 general store building in the heart of our small Erie Canal hamlet. After an extensive renovation, she opened in December of 2015 and has become the go-to community gathering spot both for her neighborhood, and people who travel from farther afield. They’re known for their delicious breakfast sandwich, homemade scones, and friendly staff. They also sell a carefully curated selection of unique gift items.

Website | Facebook | Instagram | VFGS Community


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Resources Mentioned:

Retail Made Simple
Level Up Mastermind
Foot Traffic Made Simple
Retailer’s Inner Circle



Related podcasts we think you’ll like:

Episode 110 – Permission to Pause, Reflect & Make Change Now
Episode 87 – Retail Success Series: The Journey to CEO Level Confidence with Stacey Allgood
Episode 83 – What Does Success Look Like For You In 2022?
Episode 64 – How To Use Other Retailer’s Success to Fuel You

Creative Shop Talk | Wendy Batten | Simplifying & Amplifying Your Business with Shop Owner Louise McManus
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Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



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