Show Notes:
Little things matter in the big picture.
We talk about the customer experience a lot around here. That’s because we want their experience to be perfect, right? We want them to have that intangible feeling when they think about your shop. Here are ten easy ways to level up your business without having to revamp your entire strategy.
- A Clean Shop – Observe all the nooks and crannies.
- Visual Chaos -Behind the counter etc. Keep organized and get rid of the chaos.
- Checkout Ease – Make it excellent, efficient, and fast.
- Signage – It needs to be correct, legible, helpful, and obvious. Includes price tags as well! Clear is kind.
- The Atmosphere – Don’t forget the sounds and smells of your shop!
- Staff Appearance – An apron, a t-shirt. Have policies around this topic.
- Flow – Merchandising for ease and flow. Make sure it works for your customers.
- Be the CEO – Take the time to lead properly.
- Service – Be generous, attentive, and have a genuine mindset about service. It’s part of your business culture.
- Shop Upkeep – Could be the flooring, the lighting, new equipment, staff uniforms, your POS system. If anything is outdated, slow, or in need of repair, it’s time to upgrade and enhance.
All of these are small but mighty shifts toward building an excellent business.
Listen on: Apple Podcasts | Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio
A Quick Glance:
[1:04] Wendy’s programs + services
[5:16] Having a clean shop
[6:43] Chaos behind the counter
[8:42] Ease of checkout
[10:36] Signage
[12:19] Shop atmosphere
[15:00] Staff appearance
[16:16] Flow
[17:23] Be the CEO
[20:19] Service
[22:16] Shop upkeep
[25:43] In conclusion
Don’t forget to leave a review on Apple podcasts!
Resources Mentioned:
Retail Made Simple
Level Up Mastermind
Foot Traffic Made Simple
Retailer’s Inner Circle
Related podcasts we think you’ll like:
Episode 120 – Simplifying & Amplifying Your Business with Louise McManus
Episode 118 – How To Create Loyalty and Amazing Customer Experiences with Shep Hyken
Episode 113 – Growth Mindset with Jeff Lee from The Vintage Nest
Episode 107 – Turn Browsers Into Buyers
Episode 103 – Increase Sales With Your Silent Salesperson: Signage
Episode 93 – How to Wow and Delight Your Customers
Episode 33 – The CEO Date: A Non-Negotiable Habit is Key to Creative CEO Success
For more support from Wendy:
Retail Made Simple – Wendy’s on demand course for shop owners wanting more from their business
Retailer’s Inner Circle – Join Wendy inside the best retailer’s community
Top Sales Playlist
These are a few of my listeners favourite Creative Shop Talk Podcast episodes.
Grab your earbuds and listen in with me!