Show Notes:
Love on your people. That’s Michelle’s motto.
I am so excited to introduce Michelle Emmons from Vintage Me Boutique to you all!
Michelle is a mom who started out crafting folk dolls, owned booths at various antique/crafter malls, and then opened her first shop in the 90’s. Everything she learned in those hard years building a business, helped lead her to opening her own boutique!
Like many retailers, covid certainly put a wrench in her “normal” routine, but Michelle made some massive business shifts during that time and came out on top. She now sells clothing, home decor, antiques, and painted furniture.
Michelle’s shifts include Facebook lives, where she’s built a strong community of regular shoppers, and she also now holds at least two events per month in her shop. She knows and understands her community well and gears her events and products toward their wants/needs.
Tune in to get amazing advice on how to let your business evolve, and how to build a strong community of loyal shoppers the right way. Making sure your customer base feels special and heard.
“Act like a lady, think like a boss.” – Michelle Emmons
Listen on: Apple Podcasts | Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio
A Quick Glance:
[0:37] Michelle’s business journey
[4:54] The covid shift
[8:24] Build your community
[12:01] Events
[19:51] Highs and lows of being a CEO
[23:52] Attract strategy
[27:47] Fourth quarter
[30:28] Closing remarks
About Michelle:
Michelle has a B&M shop that she opened over 5 years ago. It is in downtown Yakima, WA. She carries vintage and new decor, new clothing, and accessories.
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Resources Mentioned:
Retail Made Simple
Level Up Mastermind
Foot Traffic Made Simple
Retailer’s Inner Circle
Related podcasts we think you’ll like:
Episode 127 – Level Up Mastermind Q & A: Invest In Yourself
Episode 126 – 10 Simple Ways to Level Up Your Shop
Episode 116 – What To Do If It’s Slow: Summer Strategy Series
Episode 107 – Turn Browsers Into Buyers
Episode 55 – Unscalable Conversations – A Free, Simple and Powerful Marketing Tool
Episode 31 – 7 Tactics to Attract Foot Traffic to Your Brick and Mortar
Episode 25 – 3 Reasons Your Marketing Might Not be Working Well
Episode 17 – Retailer Case Study: She made a BIG decision based on her numbers
For more support from Wendy:
Retail Made Simple – Wendy’s on demand course for shop owners wanting more from their business
Retailer’s Inner Circle – Join Wendy inside the best retailer’s community
Top Sales Playlist
These are a few of my listeners favourite Creative Shop Talk Podcast episodes.
Grab your earbuds and listen in with me!
