Retailer Success Series: Community Marketing Strategies with Millie Blackwell | Episode 132

Show Notes:

If you think you have to be on FB to grow your business, guess again!
Meet Millie Blackwell – Owner of Mrs. Blackwell’s Village Bookshop in Greytown, New Zealand!

Before opening her shop in December 2020, she and her husband owned digital businesses and did a lot of home renovations. Her shop is perfect for romantic, curious minds and romantic souls, a shop filled with books and creative items such as notebooks, jigsaw puzzles, fountain pens, stationary, etc.

Because Millie opened her shop during the height of the pandemic, she really had to work hard to build their market base in unique and creative ways. Storytelling has been a successful marketing strategy for them with print ads, Instagram, and their quarterly newsletter: The Blackwell Bugle. Fun fact: Millie doesn’t use FB!  

All of Millie’s business marketing decisions are based on building community and becoming a destination shop. Listen to her attract strategies, and how they go against the grain and are working for her. She’s doing it her way and making connections, human to human. 

Millie is a member of our Level Up and Accelerate Mastermind group and works hard at business development, and pays close attention to tracking, measuring, tweaking, training, and focusing on foot traffic. Millie is on her way to her 2023 goal of becoming a million-dollar bookshop!


Listen on:  Apple PodcastsSpotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio



A Quick Glance:

[0:31] Mrs. Blackwell’s Village Bookshop

[5:08] Greytown + more

[8:52] Marketing

[19:24] Million-dollar bookshop goal

[25:17] Struggles

[27:01] What’s coming & a quote

[30:46] Closing remarks


About Millie:

Mrs. Blackwell is a specialist in non-fiction categories and stationery. She grew up on an apricot orchard in Central Otago but never really cared for the taste of the fruit. Mrs. Blackwell’s Village Bookshop is an independent bookshop for inquisitive minds and romantic souls in Greytown, New Zealand.

Website | Instagram | Four Thousand Weeks


Don’t forget to leave a review on Apple podcasts!


Resources Mentioned:

Business and Planning Guide
Retail Made Simple
Level Up Mastermind
Foot Traffic Made Simple
Retailer’s Inner Circle


Related podcasts we think you’ll like:

Episode 129 – Community Attract Strategy with Inner Circle Member Michelle Emmons
Episode 118 – How To Create Loyalty and Amazing Customer Experiences with Shep Hyken
Episode 96 – Before You Pay For Ads – Do These 3 Things
Episode 93 – How To Wow and Delight Your Customers
Episode 79 – Your Competitive Advantage Over Amazon
Episode 74 – Maximize Your Business with the Right Size Audience
Episode 68 – Growing and Doing Business Your Own Way with Marian Parsons
Episode 65 – Staying Positive While Building Community & Profits with Lee Hawn
Episode 56 – How To Add Additional Revenue Streams to Your Retail Business
Episode 47 – The Secret to Getting Your Customers to Choose You Over Your Competition
Episode 31 – 7 Tactics to Attract Foot Traffic to Your Brick and Mortar
Episode 5 – How To Stand Out In Your Brick and Mortar Retail Business

Creative Shop Talk | Wendy Batten | Retailer Success Series: Community Marketing Strategies with Millie Blackwell
  • Pinterest
  • Facebook

For more support from Wendy:

Retail Made Simple – Wendy’s on demand course for shop owners wanting more from their business

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out with Wendy on IG 

More ways to connect with Wendy 

Creative shop Talk Podcast with Wendy Batten
  • Pinterest
  • Facebook

Top Sales Playlist

These are a few of my listeners favourite Creative Shop Talk Podcast episodes.

Grab your earbuds and listen in with me!


Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



Subscribe Now

Subscribe to Creative Shop Talk so you never miss an episode covering the topics most important to creative retailers.

Share Some Love

Click here to review, select “Ratings and Reviews” and “Write a Review”. I may highlight you on an upcoming episode. Make sure you leave your business name, Instagram handle and location so I can give your shop a shoutout. 

Keep on listening …
Coffee Break Chat: Be a Big Deal! | Episode 214

Coffee Break Chat: Be a Big Deal! | Episode 214

Creative Shop Talk Podcast Episode 214 | Coffee Break Chat: Be a Big Deal! With Retail Coach Wendy Batten Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio In This Episode:  Let’s have a coffee chat around being a big...

read more
Five Areas Retailers Should Focus On in Q3 | Episode 213

Five Areas Retailers Should Focus On in Q3 | Episode 213

Creative Shop Talk Podcast Episode 213 | Five Areas Retailers Should Focus on in Q3 With Retail Coach Wendy Batten Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio In This Episode:  If your retail shop is in an area...

read more

Join the Conversation!

Thousands of independent shop owners have signed up to receive Wendy’s latest industry news and business help delivered straight to your inbox! Join us!

Weekly emails with news your business needs.

Pin It on Pinterest