Coffee Break Chats with Wendy: Set You & Your Customers Up For Success This Holiday Season | Episode 135

Show Notes:

Let’s have a quick coffee break together. 

It’s Game on!
‘Tis the season to be all about the customer. They need your service, they want and need your products, and they need your expertise. 

At this stage of the game, it’s not about attracting new customers and putting marketing strategies in place. It’s all about nurturing the people you already know, love and trust. Remind them that you exist and that you can help them. Focus on your nurture marketing.

Here are two things you can do that will help you and your customers this holiday season:

Humanize Your Business via Social MediaStop. Showing. Products. Instead, focus on videos showing your shop, your wonderful staff, and your holiday favorites. Be genuine. Be real. Don’t focus on perfection.

Contact Your Email List – Whether you have 20, 2,000, or 20,000 people on your email list, send them updates and info throughout the holiday season that are intentional, nurturing and helpful.

To make your holiday email sending a bit easier, I’ve created six done-for-you email templates that you can copy, paste and schedule now. Grab them here while they are available. 

Let’s help our customers through the homestretch!


Listen on:  Apple PodcastsSpotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio



A Quick Glance:

[0:07] Game on!

[1:06] Nurture marketing

[4:31] Humanize your business

[8:32] Email list

[12:24] Email templates + closing remarks


Don’t forget to leave a review on Apple podcasts!


Resources Mentioned:

The 6 emails every retailer should send – Email Templates
Business and Planning Guide
Retail Made Simple
Level Up Mastermind
Foot Traffic Made Simple
Retailer’s Inner Circle


Related podcasts we think you’ll like:

Episode 132 – Community Marketing Strategies with Millie Blackwell
Episode 101 – Making Email Marketing Fun with Kate Doster
Episode 55 – Unscalable Conversations – A Free, Simple and Powerful Marketing Tool to Use
Episode 25 – 3 Reasons Your Marketing Might Not be Working Well
Episode 3 – How an Unusual Marketing Strategy Helped Grow a Creative Shop Owner’s Empire with Neely Powell

Coffee Break Chats with Retail Coach Wendy Batten | Set You & Your Customers Up For Success This Holiday Season
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Retail Made Simple – Wendy’s on demand course for shop owners wanting more from their business

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

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Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



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