Let’s have a quick coffee break together.
It’s Game on!
‘Tis the season to be all about the customer. They need your service, they want and need your products, and they need your expertise.
At this stage of the game, it’s not about attracting new customers and putting marketing strategies in place. It’s all about nurturing the people you already know, love and trust. Remind them that you exist and that you can help them. Focus on your nurture marketing.
Here are two things you can do that will help you and your customers this holiday season:
Humanize Your Business via Social Media – Stop. Showing. Products. Instead, focus on videos showing your shop, your wonderful staff, and your holiday favorites. Be genuine. Be real. Don’t focus on perfection.
Contact Your Email List – Whether you have 20, 2,000, or 20,000 people on your email list, send them updates and info throughout the holiday season that are intentional, nurturing and helpful.
To make your holiday email sending a bit easier, I’ve created six done-for-you email templates that you can copy, paste and schedule now. Grab them here while they are available.
Let’s help our customers through the homestretch!
A Quick Glance:
[0:07] Game on!
[1:06] Nurture marketing
[4:31] Humanize your business
[8:32] Email list
[12:24] Email templates + closing remarks
Don’t forget to leave a review on Apple podcasts!
Related podcasts we think you’ll like:
Episode 132 – Community Marketing Strategies with Millie Blackwell
Episode 101 – Making Email Marketing Fun with Kate Doster
Episode 55 – Unscalable Conversations – A Free, Simple and Powerful Marketing Tool to Use
Episode 25 – 3 Reasons Your Marketing Might Not be Working Well
Episode 3 – How an Unusual Marketing Strategy Helped Grow a Creative Shop Owner’s Empire with Neely Powell
For more support from Wendy:
Top Sales Playlist
These are a few of my listeners favourite Creative Shop Talk Podcast episodes.
Grab your earbuds and listen in with me!