6 Things To Focus On In 2023 | Episode 139

Show Notes:

Welcome to Season 4 of The Creative Shop Talk Podcast!

Where we spend our time and attention can be overwhelming.
As we have been welcoming new members into my Retailer’s Inner Circle and Mastermind groups, we’ve been discussing different ways of running our businesses. Focusing on getting creative, innovative, and really putting new eyes on how we run things.

In 2023 seeing a small shop explosion, shopping local has new eyes and attention. Retailers are really working to pay attention to the needs of their customers.  I’m breaking it all down and sharing with you six things that we should be focusing on to help shift our energy into a positive focus for 2023.

  1. We are in the hospitality business – Remind yourself of this. Although money matters, it’s all about the connection with people. Bring humanity to your business and focus on the experience and how you’re making your customers feel.
  2. Build a positive marketing strategy – You need marketing that connects with your buyers to turn them into allies and believers. It also needs to align with your brand. 
  3. Systems – This is the time to be stable and organized with your standard operating procedures. Ask yourself, “what would make this easier?”
  4. Shop culture norms – Focus on HOW you do things. Your team, your mission, your values and shop standards – make sure they are all working for you and your team. Be the leader and be present for your team as well.
  5. Profits – Make sure your numbers are under control. Pay attention to your margins, your expenses, as well as your products and inventory. Make sure you are paying yourself and your team. Be lean, but excellent.
  6. Frictionless buying – Our customers and clients want ease. Make shopping with you easy , think about the way you serve, the hours you are open, the way people pay, and your policies etc.

2023 is the year to keep your CEO hat on tight and pay attention to all the details!


Listen on:  Apple PodcastsSpotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio



A Quick Glance:

[0:11] Season 4 + more

[6:16] We are in the hospitality business

[8:06] Positive marketing strategy

[10:45] Systems

[13:18] Shop culture + norms

[17:17] Profits + numbers

[20:23] Frictionless buying

[23:14] Recap + closing remarks


Don’t forget to leave a review on Apple podcasts!


Resources Mentioned:

Retailer’s Inner Circle
Level Up Mastermind
Foot Traffic Made Simple
Retail Made Simple
Business and Planning Guide


Related podcasts we think you’ll like:

Episode 136 – Annual Planning That Fills Your Life Buckets
Episode 133 – Community, Culture, and CEO Mindset with Amy Cseh
Episode 131 – Is Your Business Ready for What’s Coming in 2023?
Episode 129 – Community Attract Strategy with Michelle Emmons
Episode 126 – 10 Simple Ways to Level Up Your Shop
Episode 122 – CEO Mindset and Community with Sylvia Davis
Episode 118 – Loyalty and Amazing Customer Experiences with Shep Hyken
Episode 113 – Growth Mindset with Jeff Lee
Episode 65 – Staying Positive While Building Community and Profits
Episode 60 – How Focused Learning Increases Can Grow Your Business


Creative Shop Talk Podcast | Wendy Batten | 6 Things To Focus On In 2023
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Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



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