How to Market Promotional Events in Your Shop | Episode 145

Show Notes:

Now that you know how to plan successful events and promotions, you need to market them with intention to ensure customers show up. In this episode, I share intentional marketing tips and ideas that will help you meet the goals you set for your event. (HINT: It’s more than just setting up a Facebook event, and calling it a day!)

A few marketing ideas I elaborate upon in this episode are behind the scenes posts and sneak peeks, in-store signage, nurturing your email list, press releases, loyalty programs, community apps, social media, and paid marketing.


  • Build up the event 6-8 weeks in advance by sharing sneak peeks and posts that will elicit emotion from your customers.
  • Market to your loyal customers by offering them – for example – an early opening, special door prize, etc.
  • Promote your event so much that it is visible on your social accounts at all times.
  • Think local! Invite other small businesses, pass out postcards, etc.
  • Do ALL of the free marketing!
  • Make sure any marketing you pay for is geared specifically toward you reaching your event goal and is targeted at your ideal client.
  • Continue your marketing strategy throughout the entire event (social posts, lives, photos, etc)

Show the crowd, show the people … the frenzy and the fun and all of the exciting things that are happening during your event. It’s gold.– Wendy Batten

  • Have unscalable conversations during the event.
  • Make Instagrammable moments for your customers – invite your customers to share the event via a contest or other giveaway.


Key Questions to Guide You Through Intentional Marketing Planning

  1. What can you do to attract new customers to this event?
  2. What can you do to hype up our existing customers? 
  3. What can you do on the day of the event to market and build the event up?


Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio



Key Takeaways:

  1. Marketing should be INTENTIONAL, in line with your event goals, and targeted at attracting new customers and nurturing your existing customers.
  2. Do all of the free marketing options you can think of (and there are plenty of ideas in this episode!)
  3. Market your event throughout the entire day/weekend of the event.


Don’t forget to leave a review or star rating!


Resources Mentioned:

Retailer’s Inner Circle – My monthly coaching group for creative retailers

Related Podcasts Think You’ll Like:

Episode 143 – How to Plan and Host Successful Events and Promotions in Your Shop

Episode 55Unscalable Conversations – A Free, Simple and Powerful Marketing Tool To Use

Episode 93 – How to Wow and Delight Your Customers to Keep Them Coming Back

marketing tips and ideas for getting customers to the next event at your retail shop - creative shop talk podcast episode 145 wendy batten
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Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



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