Small Business Marketing (and Life) with Natalie Davison – Why Being True to Yourself Matters | Episode 150

Show Notes:

We all get caught up in what we “should” be doing in marketing, but what if that doesn’t jive with your vision for your business? What if it doesn’t feel authentic? Today on the podcast, I’m chatting with Natalie Davison: marketing guru, multi-passionate award winning REALTOR®, and self-proclaimed local cheerleader about just that. She and I take a deep dive in this conversation on why being true to yourself matters in order to stay in alignment with your vision in business and in life.

“The most important thing for not only entrepreneurs, but every human I know, is to have a vision for the impact that they are going to create on the world…” – Natalie Davison

Throughout the discussion, we’ll also discuss why shopping local business is important (and why YOUR business specifically is important to YOUR community), how to create/reflect on your vision for your business (and life), why knowing the vision for your business is of utmost importance, and why it should drive your marketing decisions.

We also get into the exercise of “The Five Whys” that, when reflected upon, will help uncover some of the most driving forces behind your vision and how your work can change your community and future.

Tips on Staying in Alignment with your Vision/Being True to Yourself

  1. Identify your vision and really dig deep on The Five Whys.
  2. Find an effective avenue on becoming confident with your voice/business/vision, i.e. therapy, coaching, etc.
  3. Realize that your “Attract Strategy” is just as important as your “Repel Strategy.”

“…And isn’t it amazing how you will attract clients who don’t value what’s amazing about you when you don’t value what’s amazing about you? And what’s amazing about you is what’s unique about you. So the things that we are most ashamed of are usually the things we try to hide are usually the things that make us different, that are usually the things that are most amazing.” – Natalie Davison

  1. Know that it is okay to have a “non-sales” pitch and take necessary breaks as long as when you show up, you are being authentic to your true self and vision.
  2. If your goal is to build/support your community, a small dedicated following on social media is more beneficial than a huge worldwide one.

“Marketing is just getting humans to take action.” – Natalie Davison

Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

Small Business Marketing and Life with Natalie Davison: why being true to yourself matters , Creative Shop Talk Podcast Wendy Batten
  • Pinterest
  • Facebook

About Natalie:

Natalie Davison is a brand communications expert, REALTOR® and entrepreneur, known for her signature blend of wild optimism and truth-telling. Having consulted with dozens of entrepreneurs on their brand identities, Natalie’s adept at casting a vision of what’s possible while simultaneously embracing what’s actually true.

Follow along on Natalie’s Instagram HERE.

Don’t forget to leave a review or star rating!

Resources Mentioned:

Retailer’s Inner Circle
Level Up Mastermind
My signature course: Retail Made Simple

Related podcasts we think you’d like:

Episode 144: How to Create a Customer Journey Map

Episode 141: Are You Running the Store of Your Dreams?

Episode 93: How to Wow and Delight Your Customers and Keep Them Coming Back

Episode 25: 3 Reasons Your Marketing Might Not be Working Well

More Support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

More ways to connect  with Wendy  

Retail Made Simple – Wendy’s on demand course for shop owners wanting more from their business


Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



Subscribe Now

Subscribe to Creative Shop Talk so you never miss an episode covering the topics most important to creative retailers.

Share Some Love

Click here to review, select “Ratings and Reviews” and “Write a Review”. I may highlight you on an upcoming episode. Make sure you leave your business name, Instagram handle and location so I can give your shop a shoutout. 

Keep on listening …
Relationship Marketing for Retailers | Episode 211

Relationship Marketing for Retailers | Episode 211

Creative Shop Talk Podcast Episode 211 | Relationship Marketing for Retailers With Retail Coach Wendy Batten Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio In This Episode:  Our business growth is dependent on...

read more

Join the Conversation!

Thousands of independent shop owners have signed up to receive Wendy’s latest industry news and business help delivered straight to your inbox! Join us!

Weekly emails with news your business needs.

Pin It on Pinterest