Creative Shop Talk Podcast Episode 232 | Earning Your Customers’ Support and Sales
Listen on: Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio
In This Episode:
Are you earning your customers’ support and loyalty? What do the words “shop local” mean to you?
It’s not enough to expect people to shop locally just because we’re a small business selling quality items. We need to create a brand and experience that makes them want to support us. We need to earn our customers’ support and not simply “guilt” them into shopping locally.
“People do not buy goods and services. They buy relations, stories, and magic.” -Seth Godin
Key Takeaways:
- Customer experience is everything. Focus on how your store makes customers feel when they walk through the door. Review all of your shop standards and train your team.
- Do not look at customers as sales, look at your customers and think about how you can serve THEM.
- Stop guilting customers into shopping locally. Instead, create an inviting and engaging environment that encourages them to return.
- It’s about relationships, not transactions. This is the foundation of customer loyalty. Let’s give them the magic.
- Regularly assess your store’s atmosphere: Is it clean, welcoming, and engaging? Small details like ambiance and staff training play a huge role.
- Curate products with your customer in mind: Keep evolving your inventory to stay relevant and interesting.
“It is about them. It is not about us. We want our customers to feel amazing about shopping local, not guilt them into it.” -Wendy Batten
Are you creating relationships, weaving in stories, and creating magic in your beautiful shop? Let’s talk about it! I’d love to hear your thoughts on this episode. Feel free to continue the conversation on Instagram @wendybatten.biz or check out our programs on my website!
Ready to Level Up? Join the Retailer’s Inner Circle.
Here’s everything you need to know about the Retailer’s Inner Circle. You’ll have access to countless Masterclasses including Foot Traffic Made Simple, Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop. And Q4 is coming! We’ve got your back. You don’t have to do retail alone!
Related podcasts we think you’d like:
Episode 118: How To Create Loyalty and Amazing Customer Experiences with Guest Expert & Author Shep Hyken
Episode 144: How to Create a Customer Journey Map
Episode 215: Customer Service vs. Customer Experience
Episode 229: Having a Monthly Playbook for Your Retail Shop
About Your Host, Wendy Batten:
In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy:
Retailer’s Inner Circle – Join Wendy inside the best retailer’s community
Wendy’s FREE Resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE.
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