Welcome to the 6-Week Sales Accelerator Strategy Sessions
This is your personal simple dashboard where it all is kept in order for you! The weekly replays and strategy sessions will be here.
We also have the Voxer group chat for ideas and brainstorming. Don’t be shy. For your benefit and the benefit of others, be active on the calls if you have questions or something to contribute. Be a giver as well as ask whatever questions you have no matter how big, small, or personal. I assure you, you are not the only one.
I am here with you every step of the way. Reach out if you need anything.
Our meeting dates:
10:00 am – 11:30 am ET
Sep 27th, October 4,11,18,25
Nov 1 st
Walkie Talkie/Text Group App
Let’s Get Ready
Video One: Welcome
Video 2: If this doesn’t work for you, what might be the reasons why?
Video Three: Why #'s and strategy matter
*This video was pulled from my Retailer’s Inner Circle training, the “next” video I mention about the $’s is below in resources if you have not done your math in awhile or want more explanation. (so you understand when I say over the next few months etc) 😉
Week 1 – Assess Where You Are
Week 1: Live Replay
Additional Information:
Week one prompts and assignments can be found here. Thi is a fun exercise!
Want a copy of the Retail Marketing Funnel? Grab it here.
Week 2 – Visibility and Awareness
Week 2: Live Replay
Additional Information:
Assignment
- Clear ICA defined
- Does your brand match your ICA/ do your forward-facing assets?
- Current audience size (actuals and last 30-day engagement on all social fronts)
- Using the 5 strategy areas to pay attention to:
In the next 90 days, brainstorm what could you do.
What WILL you do? Exactly?
The 5 strategies to consider for audience growth:
- Physical visibility attracts new customers.
- Being findable when searched/ranking higher on the interweb (off social media)
- Paid $$ opportunities
- Intentional word of mouth from existing customers AND your network
- Actively setting up moments of opportunity
Week 3 – Engage and Nurture Plan
Week 3: Live Replay
Additional Information:
Assignment:
1. What exactly will you do to engage your customers in the next 90 days?
2. What is your current foot traffic (and/or online traffic #)? Start counting now, track daily if possible
3. What exactly will you do to nurture your clients in the next 90 days?
4. What is your current conversion rate? (If you know it, or start paying attention. #people that purchase from the #of people that come in.
Week 4 – Making Sales
Week 4: Live Replay
Additional Information:
Assignment:
1. What is your average order value (over a period of time – can compare to last year if that makes more sense to your market)
2. Of the 6 strategic areas available to change your average sales order that we covered, what strategies/tools do you need/want to put into place over the next 90 days.
3. What things do you need to put in place to ensure your team understands sales/get training
Week 5 – Wow and Delight
Week 5: Live Replay
Additional Information:
Assignment:
1. What is your current Return Customer Return Purchaser Rate?
2. What will you put in place to intentionally wow and delight over the next 90 days?
3. Review the 3-5 words you wrote down in week one on how you wanted your customers to feel after experiencing your brand and make sure you are continuing that FEELING as you wow and delight.
Week 6 – Pulling it all together
Week 6: Live Replay
Document: CEO Date
Document: Funnel and Promotional Calendar
Additional Information:
Resources – some reference documents for you, including CEO Date, promotional calendar
If you would like to apply for the Level Up Mastermind – use this form. (We open up spots if they become available).
If you are an Inner Circle member: Resources to help you with specifics, are in the Retailer’s Inner Circle: Shop Standards, Selling Series, Pricing Masterclass, Google Best Practices, Website audit, and full Foot Traffic Made Simple masterclass. Ask questions, join the Inner Circle Roundtables, and don’t stay stuck!
Thank you for joining us, YOU are a rockstar!
Additional Resources:
PDF copy of the Sales Funnel ccan be found here.
Where is your money going? How much do you need to make for PROFITS and PAY really?