In Their Shop series highlights inspiring and successful members of the Retailer Inner Circle in their beautiful shops!
Here we find out how they work, some behind the scenes, and they’ll share some of their secrets and best tips with us.
Tell us about your business – How did you become a shop owner and what type of products/services do you offer?
Roycycled Treasures is a family business and my mission is to empower creation in everyone.
Our brand’s culture is one of inclusion, inspiration, and encouragement. We recognize the power of creation, and encourage people from all walks of life to experience the quality it can bring to their lives.
I wholesale Roycycled Decoupage Paper, I sell creative supplies, and teach online courses.
Share a bit of your business journey! What did you do before you opened a shop and why did you open your business?
When I began my journey as a creative businesswoman in 2012, it was with paper machè. I use to design, build and sell paper machè deer heads that I shipped all over the world through ETSY. Ultimately that business model was not sustainable, but I learned so much. Even our failures can be stepping stones to the greater things the Lord has planned for us. It was through this business that I began to experiment with decoupage. I couldn’t find what I wanted anywhere, so I figured out a way to create it myself.
After a while, my friends began requesting designs that fit their esthetic, so I would create them. I recognized the opportunities of the product, so I began to offer it. The response I received was almost overwhelming. After selling for a couple of years, I began getting messages from businesses that wanted to carry my product. Through divine intervention and appointed relationship building, I figured out a way to make it happen.
I took my first wholesale order in September of 2019, and the rest is history. Today I have over 250 retailers who carry Roycycled Decoupage Paper in the US, Canada, Australia, Germany, France, New Zealand, and the UK. Honestly, it is still a little unreal for me. But every day I wake up grateful for all of it.
Any struggles or lessons learned along the way? How do you overcome them?
Often we work to get “everything together” before we begin walking in our gift. One of the most important lessons I’ve learned in my journey is to start where you are with what you have, and figure things out along the way. The biggest thing I’ve learned this year is the importance of building a solid team to help you move forward.
Brag a little about your business, what are you most proud of?
I am the most proud of the fact that I am able to support so many small businesses with my business. Although I sell craft supplies, I believe the work I do bring joy into the hearts of my customers.
Can you tell us what your thoughts are on being a member of the Retailer’s Inner Circle?
I am a creative through and through. Being in the inner circle forces me to really see my business as a business. To do the hard boring stuff that it takes to keep my business moving forward. Taking time out to see my business as a CEO really enables me to see the bigger picture. To plan for the future.
Not just dream, but to really plan based on the data I collect from my business on a regular basis.
What are you most excited about coming up for you and your business?
I have finally begun building my platform to host my online trainings, and I’ve already recorded two full courses. I’m super excited about expanding the e-training arm of my business.
10 ways to stay creative or interested in your business:
- Focus on serving my customers and reminding myself to be grateful for them
- Looking back on my journey to see how far I’ve come
- Stepping away and focusing on family
- Taking time to create just for me
- Actively participating in my business groups and masterminds
- Delegating where I can
- Asking for help when I need it
- Staying connected and involved in my community
- Traveling to connect with other creatives
- Maintaining a heart of gratitude.
Wendy would love to thank Royce for her involvement in the Retailer’s Inner Circle and for sharing so much in this blog post! To learn more about Royce and her beautiful treasures, please visit the following:
To join Royce and other profitable and awesome shop owners, join the Retailer’s Inner Circle here.
Foot Traffic Made Simple
My most popular mini-training!
In this 90-minute training and walk away with a simple way to complete a full month of marketing planned out and a repeatable, easy marketing framework to follow.
Then sit back and watch your customers walk in your door smiling!