Relationship Marketing for Retailers | Episode 211

Relationship Marketing for Retailers | Episode 211

Creative Shop Talk Podcast Episode 211 | Relationship Marketing for Retailers

Creative Shop Talk Podcast Episode 211 | Relationship Marketing for Retailers | with Retail Coach Wendy Batten
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With Retail Coach Wendy Batten

Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

In This Episode: 

Our business growth is dependent on relationships. Customers, team, and others in your community. 

Being intentional about relationship marketing is key. As a retail shop owner, have you thought about which other businesses in your community might be a good fit to build relationships with? Listen in on this episode to expand your network: the perfect collaboration might not be with who you think!

Relationship marketing can be beneficial to you and your community in big ways. In this episode of the Creative Shop Talk Podcast, I’m sharing all about relationship marketing: how and why it works, where to find your collaborators, and ideas on how to build your network. Put on your CEO hat and let’s dive in!

“Your net worth is in your network.” -Porter Gale

In this episode, you will learn:

  • How building community relationships can enhance your retail business
  • The importance of learning what your customers are looking for when planning collaborations
  • Who you should be aligning and collaborating with
  • Why collaborations work and how to build your network
  • The impacts good retail marketing can have on your visibility strategy

This episode is a great companion to the Visibility Series we shared a few months back! You can find the link to those episodes below.

So grab a pen and paper and let’s dig in! If you have any a-ha moments, ideas, or experiences to share around this episode, jump into my DMs on Instagram! I would love to hear from you.

Creative Shop Talk Podcast Episode 211 | Relationship Marketing & Community Collaborations for Retailers | with Retail Coach Wendy Batten
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Ready to Level Up? Join the Retailer’s Inner Circle.

Here’s everything you need to know about the Retailer’s Inner Circle. You’ll have access to countless Masterclasses including Foot Traffic Made Simple, Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop.

Related podcasts we think you’d like:

Episodes 198-200: Stop Hiding and Be Known: Retailer’s Visibility Series Parts 1-3

Episode 55: Unscalable Conversations: A Free, Simple & Powerful Marketing Tool

About Your Host, Wendy Batten:

In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe and Review in iTunes:

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rock star, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

What’s Working for Social Media and Retail Business Growth with Brooke Riley | Episode 210

What’s Working for Social Media and Retail Business Growth with Brooke Riley | Episode 210

Creative Shop Talk Podcast Episode 210 | What’s Working for Social Media & Retail Business Growth with Brooke Riley

Creative Shop Talk Podcast Episode 210 | What's Working for Social Media & Retail Business Growth with Brooke Riley | with Retail Coach Wendy Batten
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With Retail Coach Wendy Batten

Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

In This Episode: 

Looking for ideas and ways to grow your social media presence for your independent retail business? 

Look no further than this conversation with business coach Brooke Riley. Brooke started her entrepreneurial career with a DIY/creative blog and website and is a great success story of how businesses can grow and pivot. Today, Brooke still runs her blog and has since added an online boutique and started a coaching community where she serves others and helps entrepreneurs grow their online presence. In this episode, I’m sharing our conversation about what she sees that’s working right now in social media and retail business growth.

Throughout the episode, we chat about:

  • Some tips on going live
  • The importance of video
  • Why you need to personalize/humanization of your brand on your social accounts
  • Hiring to your weakness
  • Tips on working with your partner/spouse
  • Why you need to stay connected with those you like to learn from (coaches, mentors, etc)

There are quite a few golden nuggets of wisdom throughout this episode – even in the rapid fire round of questions (book recommendations and more!) So grab a pen and some paper, and let’s dive in. 

Creative Shop Talk Podcast Episode 210 | Social Media and Retail Growth Tips for Creative Retailers | with Retail Coach Wendy Batten
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About our Guest, Brooke Riley

Brooke Riley is the CEO and Founder of Re-Fabbed, a DIY decorating and lifestyle website, and Re-Fabbed Boutique, an online women’s boutique. She has maximized her social media presence to well over a million followers and offers online business coaching to teach entrepreneurs and aspiring business owners how to grow and maximize their online presence for profit.

You can follow along with Brooke here:

Facebook | Instagram | Blog | Store | Coaching Group

Ready to Level Up? Join the Retailer’s Inner Circle.

Here’s everything you need to know about the Retailer’s Inner Circle. You’ll have access to countless Masterclasses including Foot Traffic Made Simple, Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop.

Related podcasts we think you’d like:

Episode 142: How to Make Real Progress in Your Business with Guest Expert Richard Ralston

Episode 160: Simplifying Social Media with Guest Expert Leanne Pressly

Episode 191: Retail Growth Through Small Steps

About Your Host, Wendy Batten:

In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe and Review in iTunes:

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rock star, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Retail Observations from a Seven-State Road Trip | Episode 209

Retail Observations from a Seven-State Road Trip | Episode 209

Creative Shop Talk Podcast Episode 209 | Retail Observations from a Seven State Road Trip

Creative Shop Talk Podcast Episode 209 | Retail Observations from a Seven State Road Trip | with Retail Coach Wendy Batten
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With Retail Coach Wendy Batten

Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

In This Episode: 

I just returned from a seven-state two-week road trip from Nova Scotia, Canada to North Carolina, USA! The trip’s destination was Mount Holly, North Carolina to meet with my mastermind group at member Jeff Lee’s shop, The Vintage Nest. John and I weaved down the East Coast, taking time to stop in and visit with Inner Circle members and peruse independent retail shops along the way. 

In this episode of the Creative Shop Talk Podcast, I’m sharing my observations that will help you level up your retail business and be known in your community, including:

  • Why it’s important to get out in your community and observe what shoppers are doing/buying
  • Updating your retail shop’s profile on Google (like, right this minute)
  • Why shop standards matter: employee behavior, greetings, pricing your items, etc.
  • What should be on the outside of your shop
  • Being known in your community by other independent business owners

I encourage you to step outside and get a bird’s eye view of your retail shop to make sure you aren’t missing the mark on any of these simple yet incredibly impactful tips. 

Are you missing the mark on any of them? Anything you recently changed that has had an impactful effect on your business? Jump into my DMs on Instagram and let’s chat!

Creative Shop Talk Podcast Episode 209 | Retail Observations from a Seven State Road Trip | with Retail Coach Wendy Batten
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Ready to Level Up? Join the Retailer’s Inner Circle.

Here’s everything you need to know about the Retailer’s Inner Circle. You’ll have access to countless Masterclasses including Foot Traffic Made Simple, Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop.

Related podcasts we think you’d like:

Episode 113: Retail Success Series: Growth Mindset with Jeff Lee from The Vintage Nest

Episode 144: How to Create a Customer Journey Map

Episode 201: Cell Phone Usage: What’s Your Store Policy?

About Your Host, Wendy Batten:

In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe and Review in iTunes:

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rock star, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Stack Your Team with Guest Expert Shelli Warren | Episode 208

Stack Your Team with Guest Expert Shelli Warren | Episode 208

Creative Shop Talk Podcast Episode 208 | Stack Your Team with Guest Expert Shelli Warren

Creative Shop Talk Podcast Episode 208 | Stacking Your Team with Guest Expert Shelli Warren | with Retail Coach Wendy Batten
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With Retail Coach Wendy Batten

Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

In This Episode: 

When you hire employees to work in your retail shop, you aren’t simply giving them a job. As a shop owner, you are uniquely positioned to offer career opportunities that better the lives of people in your community. 

In Episode 208 of the Creative Shop Talk podcast, I’m sitting down with the host of the Stacking Your Team podcast, Shelli Warren. Through her podcast and in her role as a Leadership Advisor, Shelli has dedicated her time to teaching women how to build capable leaders in their businesses so as owners, they can focus on the higher-level growth of the company. 

Sound familiar? Shelli will teach you how to stack your team so you can get your CEO hat on and focus on the growth and well-being of your business.

Shelli and I chat about:

  • The difference between a job and a career
  • How to attract and hire the “right” people
  • The balance of incorporating and encouraging your employees’ ideas and keeping healthy boundaries
  • Advice on how to have difficult conversations with good employees – even if you are a self-proclaimed people pleaser!
  • Unique ways to keep employees motivated and happy (Shelli has a great freebie on her website about motivating your team here)
  • What you should be sharing and not sharing with your employees


So let’s dive in and start stacking our teams!

Creative Shop Talk Podcast Episode 208 | Stacking Your Team with Guest Expert Shelli Warren | with Retail Coach Wendy Batten
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About Our Guest, Shelli Warren

As a distinguished women’s Leadership Advisor and host of the Stacking Your Team podcast, Shelli Warren helps small business owners set up their teams to take over the daily operations of their business so they can focus on higher-level growth activities. With a track record of steering multi-million dollar projects for a Fortune 50 corporation and iconic billion-dollar brands, Shelli has leveraged her background in building and leading technical teams to coach business owners for the last decade. Now in its fifth year, The Stacking Your Team podcast is a top-rated show with over 500,000 downloads that teaches women leaders how to establish a capable leadership team that ensures the daily direction needed to delight their business.

You can find Shelli on all of these platforms:

LinkedInInstagram  |  Facebook  |  YouTube  |  Website

Ready to Level Up? Join the Retailer’s Inner Circle.

Here’s everything you need to know about the Retailer’s Inner Circle. You’ll have access to countless Masterclasses including Foot Traffic Made Simple

Related podcasts we think you’d like:

Episode 151: How to Have Difficult Conversations with Good Staff

Episode 155: Setting Boundaries and Prioritizing Rest: The Key to Sustainable Business Growth

Episode 185: Avoid Burnout with Guest Expert Dr. Ashley Margeson

About Your Host, Wendy Batten:

In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe and Review in iTunes:

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rock star, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Let’s Talk About Uniforms & Name Tags for Your Retail Shop | Episode 207

Let’s Talk About Uniforms & Name Tags for Your Retail Shop | Episode 207

Creative Shop Talk Podcast Episode 207 | Let’s Talk About Uniforms & Name Tags for Your Retail Shop

Creative Shop Talk Podcast Episode 207 | Let's Talk About Uniforms & Name Tags for Your Retail Shop | with Retail Coach Wendy Batten
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With Retail Coach Wendy Batten

Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

In This Episode: 

Ready for another controversial episode? Let’s do it!

Let’s talk about name tags and uniforms. If you are a retail shop owner who thinks uniforms don’t apply or fit with your brand, I hope you’ll keep listening and reconsider after hearing this short episode. It’s not as stuffy as it sounds. I promise. 

In the episode I’ll cover:

  • Why uniforms don’t have to be stuffy or formal (and can feel quite magical!)
  • How uniforms make your brand more cohesive and professional
  • Why employees will buy in and feel more unified with your retail shop

How do you feel about uniforms?

Do your employees wear a uniform that aligns with your brand? If not, why not?

Creative Shop Talk Podcast Episode 207 | Let's Talk About Uniforms & Name Tags for Your Retail Shop | with Retail Coach Wendy Batten
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Ready to Level Up? Join the Retailer’s Inner Circle.

Here’s everything you need to know about the Retailer’s Inner Circle. You’ll have access to countless Masterclasses including Foot Traffic Made Simple. Not ready for a monthly commitment yet? Join the small group 6-Week Sales Accelerator course. We start on April 24th! More information HERE.

Related podcasts we think you’d like:

Episode 144: How to Create a Customer Journey Map

Episode 171: Colorful, Cute & Creative Ways to Grow Your Business with Madeline Muñoz-Bustamante from Colorful Cute

Episode 193: Retailers: First Impressions Count!

About Your Host, Wendy Batten:

In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe and Review in iTunes:

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rock star, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

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