Branding Yourself vs. Branding Your Product- Don’t Jeopardize Your Business | Episode 53

Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio



Episode Summary:

What happens when most of your revenue comes from one product line? What happens when something goes awry or there’s a mass disruption with that particular product and your business ceases to exist?

Today we are discussing branding yourself and not the product lines that you carry. We are diving deep into some various retailer’s stories and what happened to them so you can avoid not having all of your eggs in one basket!

Are you only marketing toward your highest revenue-making product line, or are you marketing toward your actual brand? Are you truly prepared in the back-end of your business when something does happen and you need to shift?

Let’s talk about a multitude of top tips and resources that will allow you to still love on your favorite brands AND make those amazing sales. So put your CEO hats on and let’s really take a detailed look at where your income is coming from so you’re not at the mercy of someone else.

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A Quote For You:

“Our job as the CEO is to look at all those numbers, look at each revenue stream, and ask ourselves: What would happen if I lost that?” – Wendy Batten


Retailer’s Spring Refresh Challenge

Join our FREE 10-day x 10 minutes a day challenge, it’s running April 12-21st, 2021. It’s a simple “Spring Cleaning” of your retail business that will have you feeling like the rockstar retailer you are!

Click here to Join the Challenge – you won’t want to miss it!


Retailer’s Inner Circle:

If you’re like many creative retailers I know, you’ve gone online for business information or support, but the info you find doesn’t apply to a physical brick-and-mortar store or a creative retail shop. You’re searching for help and answers because you’re heart-centered first, you’re worn out wearing ALL the hats, or maybe your marketing is a little messy.

You love your brick-and-mortar store but you feel it has taken over every aspect of your life!

Ready for a community custom-made for you?

We’d like YOU to join our small monthly coaching group specifically made for CREATIVE RETAILERS! Join us here. 


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Thanks for tuning into this week’s episode of the Creative Shop Talk Podcast. If you enjoyed this episode, please head over to Apple Podcasts or Google Podcast to subscribe to the show and leave your honest review. For more great content and helpful tips to grow your creative retail shop, visit our website. Follow us on Facebook and Instagram, subscribe on YouTube, and don’t forget to share your favorite episodes with other creative retailers.



Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success. With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place. If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



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