Retailer’s Roundtable – April 2022

Retailer’s Roundtable – April 2022

Here is the link to the replay from our April 19th Monthly Retailer’s Roundtable and a few time stamps for quick access to topics.ย  ๐Ÿ˜Š

4:30 – Destination Stores Programs
6:00 – Community grants to improve websites
10:45 -Budgeting for Government loan repayments
13:00 – Leasing agreements the good the bad and the ugly
20:00 – Mother’s Day Sales Promos/Workshops
27:45 – How to encourage customers to come back
28:25 – Increasing your Average Order Value
35:20 – Who are your ideal customers and how to make them smile
50:00 – Importance of price increases to our margins
52:00 – Expanding your Marketing reach
Retailer’s Roundtable – April 2022

Retailer’s Roundtable – February 2022

Lots of great questions and discussions from our February 15th roundtable – thank you ๐Ÿ™Œ

What was 1 useful, valuable, or helpful thing you took away from the roundtable?

A few things discussed (there were lots more)

  • attracting NEW customers in new ways
  • fishing in the same pond? Start connecting locally in other ways
  • asking for google reviews
  • local media is interested right now in you and your business
  • why it matters to
  • Whiteboard session (deeper dive) will be Feb 24th 12pm ET (event details will be posted tonight) into ways and WHY and the magic that can happen if we increase our average order value and how to apply that to your foot traffic
  • where to start when it all feels overwhelming
  • a lot more
Your Ideal Customer Workshop

Your Ideal Customer Workshop

Refreshing our thoughts on finding MORE of your ideal customers.

Learning to market to the right IDEAL customers, serving them the right products and at the right price that works for you and them, can help you increase your foot traffic.

Reminder: It’s not always the current customers that are your ideal customers. We may be repelling more of the ideal ones (the ones we wish we had more of) because we are serving and catering to the ones who are not.

How are you feeling about your ideal customers?

October’s “3 Things”

3 Things Working Now To Help Retailers Make More Sales

Today’s LIVE session – 3 THINGS (3 cool things working now to help retailers make more sales)

1 thing working…

Google My Business.

Retailers are seeing great results from GMB – make this part of your CEO date (check weekly for accuracy and add where you can) GMB masterclass and guest coming into the IC in September.

1 Needle Mover to try…

2 words that can make you more sales – Staff Favorites/Biggest Seller/ Karen’s pick / Most Popular

Remove decision fatigue from your new customers and try these words.

1 thing that’s trending…

QR codes for DEMOS or more info – use QR codes around products to share a demo you’ve done with the product, or the origins story, or “how it’s made” etc.

Easily make a QR code with a QR code generator.

Bonus #4 1 cool free thing that will help you…

Sign up and start using Grammarly. Use the free version and it will save you tons of spelling and grammar mistakes in emails, FB posts, on-the-fly posts, etc.

Not going to make you more sales, but will help you in your day to day.

OK…I’d love to know if you have tried any of these, if they work for you – report back and/or tell me what you are going to try.

Is this helpful?

(ps….start at 4 min mark – Fb was super weird today – sorry)

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