Retailer’s Roundtable – April 2024

Retailer’s Roundtable – April 2024

Thank you to everyone who joined me! Here is a very brief summary of the conversations we had. I encourage you to watch it back if you missed it!

If you missed the podcast episode with our very own Jeanne Terrill, here is the link! It is getting lots of traction and I’m getting excellent feedback on it so I wanted to be that if you wanted to listen in, you wouldn’t miss it. 

8:00 – Shout out to Jody Peskin! She made the cutest edible treats for my Level Up Mastermind retreat. Check out her website and reach out to her if you are looking for a personalized treat.

12:00 – Sales Accelerator Program starts next week! If you want to sign up, now is the time! As IC members, you get $100 off of the registration fee using code “ICFRIEND” – here is the link:  If you want to amplify your marketing with a group of like-minded retailers, join us. 😊

14:00 – Editable graphics just dropped in the Inner Circle! Check out the post here.

17:00 – We talked a little more about the Playbook and how to use it – make sure you are looking at it monthly! May and June are coming out in the next few days.

20:00 – 36:00 – I shared some ideas of what’s working with regards to marketing in your shop. I encourage you to take a look at both the shop standards and the sales masterclasses in the Headquarters section of my website.

36:00 – We brainstormed ideas for the best use of space in smaller shops.

46:00 – Signage chat

54:00 – Jeanne asked for more info about the podcast episode on souvenirs – We talked about opportunities for souvenir sales in towns that aren’t considered touristy.

Thanks again to everyone who joined me! If you couldn’t this time, no worries! Remember we meet on the 3rd Tuesday of the month. See you in May!

Retailer’s Roundtable – April 2024

Retailer’s Roundtable – June 2023

Thanks to everyone who came to the Roundtable on Tuesday!

First of all, I wanted to remind you to watch the sales strategy sessions I’ve dropped in the group so far this month. The videos are short but important and EVERYONE can benefit from them. Schedule a little time and watch them as soon as you can!

We had great conversations in the meeting – enjoy the playback in case you missed it in person.

12:00 – the difference between value sharing and political statements
16:00 – Marketing strategy ideas for moving into a bigger space, numbers to know
29:00 – Karis’s great example of her branding statement and how she got there
37:30 – Google Business – What you need to update NOW
42:30 – Mid-Year Reviews – CST Podcast Episode 112 – What you need to be doing now to be ready for end of year
45:00 – What’s coming in the Inner Circle: The rest of the sales strategy series videos, new holiday bootcamp, session on revenue streams for seasonal shops/businesses

Masterclasses referenced in the meeting: Foot traffic, Branding, Google Business (available to ALL OF YOU now! – I linked them in the comments. You must be logged in to view them.)

Have a great day!

Retailer’s Roundtable – April 2024

Retailer’s Roundtable – February 2023

It was so nice to see so many of you come to our February Roundtable! Here’s the recording in case you were unable to attend. The first few minutes went by unrecorded (oops!) so it does seem like we just jump right in!

We talked about the customer’s journey and all the touchpoints we can focus on from the minute they hear about our stores to when/if they need to contact us after they’ve left our shop.

I asked each of you to think about 3-5 words that describe how you want your customers to feel when they interact with your brand. (We had so many good ones!)

Remember: it’s those little 1% improvements that make huge differences in our businesses.

We also touched on return policies. Be sure to reevaluate yours making sure you (1) aren’t leaving money on the table by dissuading a customer to purchase something because of a bad return policy and (2) have a flexible policy with boundaries. We want happy customers and effortless buying in our shops!

As always, reach out if you need anything at all!

Retailer’s Roundtable – April 2024

Retailer’s Roundtable – November 2022

We had a great roundtable session this month. It’s always so nice to connect with everyone face to face. For those who missed it here is the replay.

1:00 – Email template reminder!
2:45 – Holiday Cocktail/Coffee hour in the Inner circle.
3:45 – Strategies for Holiday Drawings/Door Prizes
13:00 Approach to Black Friday to encourage shopping local.
21:00 What are you doing now to get your customer back in January?
29:00 Promoting passion projects – now is the time for you.
32:00 Event planning into 2023
40:00 Signage matters reminder – Holiday hours/QR codes
49:00 Code word Gingerbread!
52:00 Ah Ha moments and takeaways.

Retailer’s Roundtable – April 2024

Retailer’s Roundtable – October 2022

Thank you to everyone who joined us for our monthly Roundtable Discussions. I always enjoy seeing each of you and having the chance to plan and strategize. For those of you who could not join in on our October Roundtable, here is the replay.

2:15 – Random Acts of Marketing

4:45 – Average Order Value/Conversion Rate

7:30 – Emails and Community Building

11:00 – Look where the puck is going!

15:30 – Scavenger Hunts

18:00 – Check your Promotional Calendars

24:00 – Cash flow/inventory

31:00 – Corporate Holiday Shopping

37:00 – Gifts certificates the lowdown

51:00 – Breaking down your numbers

55:00 – Commit to a Marketing strategy

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