As a retailer coach, I am asked daily by my clients “should I host paint workshops?”

My answer is always a big fat YES!

Here are 6 reasons why hosting paint and DIY Workshops can help your business.

1. They give your customers confidence in the product. They get to “try before they buy” and learn from you.

2. Workshops position you as the go-to & increase Brand Awareness. I cannot stress enough how much.

3. You are serving your customer’s needs. Not all your customers are brave enough to DIY on their own, or they don’t have the space, they need a night away to create and craft (away from kids etc.), you are offering them a service they want and are willing to spend money on.

4. Workshops help you build community. Everyone likes a party and to learn new things and feel accomplished and proud. If you do your job right and your customers have a successful workshop and a fabulous time, they will leave feeling part of your creative community and will become great repeat customers that spread the word to others.  Some of my most favourite clients come to repeat workshops and are my business “advertisers”.

5. It adds value to existing customer relationships. As your customer base expands to become a community, your customers will want to keep learning and quite frankly, if you are doing everything right, they will be eager and want to come to be inspired in your creative space. It’s our responsibility to keep offering fresh and fun experience to our customers.

6.  When done right it can be a fabulous added revenue streamOffering the right workshop to the right customer, filling the seats and keeping the costs down will significantly change your bottom line.

 

I am a big believer in offering quality workshops and a wonderful experience for my clients. It has been a great income source for our stores and my retailer coaching clients stores.

if you are considering teaching workshops or already hold workshops and just need some strategies to streamline them feel free to grab my free workshop strategies and tips guide.

 

More Workshop Tips

To help you out, I have created an e-guide with the best and most successful workshop tips from our industry’s top painters, you can get for FREE here!!!

 

Thanks for popping in, if I can be of any help to you and your creative retail business, just let me know!

Xo

Wendy

Ps. I’d love to know when it comes to workshops what your biggest struggle is? Leave a comment and let me know!SaveSaveSaveSave