Show Notes:
There’s no easy button or magic wand that we can use to increase our sales during workshops and events. However, if you’re doing your job right, if you’re making people feel seen, you’re prepared, and you come from a place of service – magic can happen!
In this episode, I share actionable steps to increase your in-store sales after workshops, events, and demos. Easily and effortlessly. All without feeling slimy, icky, or yucky.
- Get them to imagine themselves doing the project / thinking about the pieces at home – ask your event attendees to imagine the project/piece/item in their home, where would they put this? How would they use that? What piece do they want to paint? Etc.
- Make it easy for them – No pressure, no hoops to jump through, no hassle. Give them something special, a value add, that will make your customer feel excited, happy, and wanting more right now.
- Plan for “what’s next “ for them – Be prepared after a workshop with what’s ahead. What event can they sign up for next? Catch them while they are in excitement mode!
- Extra tip – Never rush anyone out of a workshop/event or make them feel like they have to go. Entice and encourage them with private shopping after the event!
Always come from a place of service. When you do that, magic really does happen!
Listen on: Apple Podcasts | Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio
A Quick Glance:
[0:37] Intro
[2:52] Workshops and events
[6:02] Tip #1: Get them imagining!
[9:07] Tip #2: Make it easy
[16:04] Tip #3: Plan what’s next
[19:58] Extra tip!
[24:40] Closing remarks
Resources mentioned:
Retailer’s Inner Circle
Courses & Coaching
Blog
Related podcasts you may like:
Episode 27 – Closing the Sale in Your Creative Store with Sales Maven Nikki Rausch
Episode 6 – Promote Your Retail Products & Enthusiasm with Free Demos
For more support from Wendy:
Retail Made Simple – Wendy’s on demand course for shop owners wanting more from their business
Retailer’s Inner Circle – Join Wendy inside the best retailer’s community
Wendy’s FREE Resources for shop owners
More ways to connect with Wendy
Top Sales Playlist
These are a few of my listeners favourite Creative Shop Talk Podcast episodes.
Grab your earbuds and listen in with me!
