Three Ways to Effortlessly and Easily Increase Sales After Events | Episode 102

Show Notes:

There’s no easy button or magic wand that we can use to increase our sales during workshops and events. However, if you’re doing your job right, if you’re making people feel seen, you’re prepared, and you come from a place of service – magic can happen!

In this episode, I share actionable steps to increase your in-store sales after workshops, events, and demos. Easily and effortlessly. All without feeling slimy, icky, or yucky. 


  1. Get them to imagine themselves doing the project / thinking about the pieces at home  – ask your event attendees to imagine the project/piece/item in their home, where would they put this? How would they use that? What piece do they want to paint? Etc. 
  2. Make it easy for them – No pressure, no hoops to jump through, no hassle. Give them something special, a value add, that will make your customer feel excited, happy, and wanting more right now. 
  3. Plan for “what’s next “ for them – Be prepared after a workshop with what’s ahead. What event can they sign up for next? Catch them while they are in excitement mode!
  4. Extra tip – Never rush anyone out of a workshop/event or make them feel like they have to go. Entice and encourage them with private shopping after the event!


Always come from a place of service. When you do that, magic really does happen!


Listen on:  Apple PodcastsSpotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio



A Quick Glance:

[0:37] Intro

[2:52] Workshops and events

[6:02] Tip #1: Get them imagining!

[9:07] Tip #2: Make it easy

[16:04] Tip #3: Plan what’s next

[19:58] Extra tip!

[24:40] Closing remarks


Resources mentioned:

Retailer’s Inner Circle
Courses & Coaching


Related podcasts you may like:

Episode 27 – Closing the Sale in Your Creative Store with Sales Maven Nikki Rausch
Episode 6 – Promote Your Retail Products & Enthusiasm with Free Demos

Creative Shop Talk Podcast | Wendy Batten | 3 Ways to Effortlessly and Easily Increase Sales After Events
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Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

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I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



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