Increase Sales With Your Silent Salesperson: Signage | Episode 103

Show Notes:

When is the last time you thought about your signage?
Your signage can do SO much more than just inform about pricing. Think of your signage as: 

Your Silent Salesperson.

In this episode, we are discussing actionable steps, strategies, and tips on how to use your signage properly.


The “Do” List: 

  • Use simple font
  • Help customers find “hidden gems” – ex: Staff favorites. Stick to your brand and make signage that helps your customers make decisions.
  • Location – place signage on products, on the mat at the front door, etc. Ask a question or mention events and workshops. Allow your signs to do the work for you!
  • Outdoor Signage – Does it say who you are and what you do? Be clear.
  • CTA – include a Call to Action wherever you can.


The “Don’t” List:

  • Only have SALES signs – don’t become the discount store.
  • Dismiss the Quality – Make sure the sign reflects the quality of your brand.
  • Location – place signage too high (have it at eye level).

Remember, be intentional about your signage. Coming from a place of being helpful and service will only reinforce your brand and increase your sales.


Listen on:  Apple PodcastsSpotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio




A Quick Glance:

[0:09] Intro

[2:50] Hidden gems / Suggestive signage

[8:01] Location, location, location

[10:06] Dont’s

[14:03] Outdoor signage

[16:22] Action step & a Level Up Tip

[18:55] How do we measure it?


Resources mentioned:

Retailer’s Inner Circle
Courses and Coaching


Related podcasts you may like:

Episode 102 – Three Ways to Effortlessly and Easily Increase Sales After Events
Episode 93 – How to Wow and Delight Your Customers to Keep Them Coming Back
Episode 6 – Promote Your Retail Products & Enthusiasm with Free Demos

Creative Shop Talk Podcast | Wendy Batten | Increase Sales With Your Silent Salesperson: Signage
  • Pinterest
  • Facebook


For more support from Wendy:

Retail Made Simple – Wendy’s on demand course for shop owners wanting more from their business

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out with Wendy on IG 

More ways to connect  with Wendy 


Creative shop Talk Podcast with Wendy Batten
  • Pinterest
  • Facebook

Top Sales Playlist

These are a few of my listeners favourite Creative Shop Talk Podcast episodes.

Grab your earbuds and listen in with me!


Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



Subscribe Now

Subscribe to Creative Shop Talk so you never miss an episode covering the topics most important to creative retailers.

Share Some Love

Click here to review, select “Ratings and Reviews” and “Write a Review”. I may highlight you on an upcoming episode. Make sure you leave your business name, Instagram handle and location so I can give your shop a shoutout. 

Keep on listening …
Relationship Marketing for Retailers | Episode 211

Relationship Marketing for Retailers | Episode 211

Creative Shop Talk Podcast Episode 211 | Relationship Marketing for Retailers With Retail Coach Wendy Batten Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio In This Episode:  Our business growth is dependent on...

read more

Join the Conversation!

Thousands of independent shop owners have signed up to receive Wendy’s latest industry news and business help delivered straight to your inbox! Join us!

Weekly emails with news your business needs.

Pin It on Pinterest