Increase Sales With Your Silent Salesperson: Signage | Episode 103

Show Notes:

When is the last time you thought about your signage?
Your signage can do SO much more than just inform about pricing. Think of your signage as: 

Your Silent Salesperson.

In this episode, we are discussing actionable steps, strategies, and tips on how to use your signage properly.


The “Do” List: 

  • Use simple font
  • Help customers find “hidden gems” – ex: Staff favorites. Stick to your brand and make signage that helps your customers make decisions.
  • Location – place signage on products, on the mat at the front door, etc. Ask a question or mention events and workshops. Allow your signs to do the work for you!
  • Outdoor Signage – Does it say who you are and what you do? Be clear.
  • CTA – include a Call to Action wherever you can.


The “Don’t” List:

  • Only have SALES signs – don’t become the discount store.
  • Dismiss the Quality – Make sure the sign reflects the quality of your brand.
  • Location – place signage too high (have it at eye level).

Remember, be intentional about your signage. Coming from a place of being helpful and service will only reinforce your brand and increase your sales.


Listen on:  Apple PodcastsSpotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio




A Quick Glance:

[0:09] Intro

[2:50] Hidden gems / Suggestive signage

[8:01] Location, location, location

[10:06] Dont’s

[14:03] Outdoor signage

[16:22] Action step & a Level Up Tip

[18:55] How do we measure it?


Resources mentioned:

Retailer’s Inner Circle
Courses and Coaching


Related podcasts you may like:

Episode 102 – Three Ways to Effortlessly and Easily Increase Sales After Events
Episode 93 – How to Wow and Delight Your Customers to Keep Them Coming Back
Episode 6 – Promote Your Retail Products & Enthusiasm with Free Demos

Creative Shop Talk Podcast | Wendy Batten | Increase Sales With Your Silent Salesperson: Signage
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