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The Big Takeaway:
Learn how to work ON your business (not just in it) and conduct an incredibly productive CEO Date to drive success in your shop.
Episode Summary:
Are you taking the time to regularly assess your retail business as the Creative CEO, my friend?
As creatives and small business owners, sometimes we get swept up in the day-to-day of shopkeeping tasks — tidying displays, opening inventory boxes, conducting workshops, or providing customer service.
While these are all incredibly important aspects of working in your business, they are not the Creative CEO efforts that work on your business to strategically help you move the needle and build momentum.
For that, I habitually conduct a CEO Date every Monday to work on my own business and stay on the path to success.
In this episode, I walk you step-by-step through each piece I include in my CEO Date and cover the must-dos I see countless retailers use to build incredible success.
We cover everything from marketing to metrics to self-care, so get out a notepad and dive into this lesson on starting this vital habit for your retail business.
I’ve been doing these CEO Dates for years and will continue to do them weekly because I find them powerful in focusing on success.
Remember, even though you’re the independent-type that started your own business, you are not meant to do this alone.
Sign up below to grab the CEO Date Checklist:
Topics Discussed:
- Why the CEO Date is a non-negotiable habit for moving the needle forward in your business
- How doing this consistently will keep you on track to reach your business goals
- An overview of the 5-part marketing strategy I use with creative shop owners and retailers in the Inner Circle.
- Understanding your leading and lagging metrics to evaluate the health of your business and plan for success
- Evaluating your revenue streams and goals
- The end of the week debrief that will get you focused on powerful, intentional business thinking
Listen to this Next
Learn more about being a Creative CEO in Episode 2 You’re Not Just a Shopkeeper, You’re a Creative CEO
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle – Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE.
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