The Big Takeaway:
Email can help you stay top of mind for customers, remain super helpful, and stop leaving money on the table without feeling like a sleazy salesperson.
Episode Summary:
Hey friend, are you feeling frustrated by your low Facebook engagement or wondering how to showcase that amazing new stock when foot traffic is slow?
I’ve got the solution, and it is an absolute must-do for retailers of any size!
Today, we’re talking about how important using email is to remain top of mind for your customers and keep serving them to the best of your ability.
So many of the retailers that I work with resist the idea of using email to communicate with their customers. They feel sleazy, or like they are going to bug people.
I’m here to tell you that this is not true. If your emails are useful, valuable, interesting, and helpful they will be opened.
What can you send that you’re excited about and you can’t wait to share with your customers? Think about it just as you would engaging and interacting with someone that comes into your store.
And if you haven’t started building your list, start now. Don’t beat yourself up about it, just get moving.
Now is a great time to remind people that you are a small, independent retailer. You are still here and part of their community, many people are looking to shop local this season.
This is your time to shine and make money during the holiday peek! Start mining gold from your email list by providing incredible value to your loyal fans.
So, grab a coffee and listen up, the full episode has all the details on how to do email right for retail.
So, my friend, are you using email to communicate? Come talk with us in the Rockstar Creatives FB community and let us know what’s working or where we can help!
Topics Discussed:
- The importance of communicating with customers
- If you are not emailing customers you’re leaving money on the table
- The types of information to send in your emails beyond just “buy my stuff”
- How often to send communications now through the holidays.
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle – Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE.
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