Listen on: Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio
Episode Summary:
We know that marketing is important, right? We know that social media is a big part of our marketing plan, along with local marketing, collaborations, and paid advertising. These are all measurable plans where we can SEE how it is helping our business.
But there is something that you are already doing every day that surprisingly CAN be measured – conversational marketing. Most of you are regularly connecting with your customers through caring, passionate, and heart-centered one-on-one discussions. Whether it’s at the counter or on social media, it’s happening.
In this episode, I’m going to teach you how you can create a strategy around simply communicating and listening to your customers and HOW to ask the right questions.
Conversational marketing – how to be intentional and authentic. It’s easy.
Keeping track of what people are saying – it’s as simple as keeping a sticky note at the counter and writing things down! It’s as simple as answering a DM on Instagram and engaging. What about asking for a simple reply through email or holding a client focus group to start the conversation?
And the best part? It’s FREE, simple and it’s POWERFUL.
Listen in and hear about some really cool things that have happened by implementing some of these simple strategies.
A quote for you to take away…
“This isn’t all about being sales-y, it’s literally about listening and asking your customers what they want.” – Wendy Batten
Grab my FREE Retailer’s Training and Workbook – Retailer’s Game Plan
Click here my gift to retailers to help you stay on track and be the strongest business you can be – you won’t want to miss it!
This podcast is sponsored by my Retailer’s Inner Circle:
If you’re like many creative retailers I know, you’ve gone online for business information or support, but the info you find doesn’t apply to a physical brick-and-mortar store or a creative retail shop. You’re searching for help and answers because you’re heart-centered first, you’re worn out wearing ALL the hats, or maybe your marketing is a little messy.
You love your brick-and-mortar store but you feel it has taken over every aspect of your life!
Ready for a community custom-made for you?
We’d like YOU to join our small monthly coaching group specifically made for CREATIVE RETAILERS! Join us here.
Subscribe, Connect & Share Your Favorite Episodes
Thanks for tuning into this week’s episode of the Creative Shop Talk Podcast. If you enjoyed this episode, please head over to Apple Podcasts or Google Podcast to subscribe to the show and leave your honest review. For more great content and helpful tips to grow your creative retail shop, visit our website. Follow us on Facebook and Instagram, subscribe on YouTube, and don’t forget to share your favorite episodes with other creative retailers.
