Unscalable Conversations – A Free, Simple and Powerful Marketing Tool To Use | Episode 55

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Episode Summary:

We know that marketing is important, right? We know that social media is a big part of our marketing plan, along with local marketing, collaborations, and paid advertising. These are all measurable plans where we can SEE how it is helping our business.

But there is something that you are already doing every day that surprisingly CAN be measured – conversational marketing. Most of you are regularly connecting with your customers through caring, passionate, and heart-centered one-on-one discussions. Whether it’s at the counter or on social media, it’s happening.

In this episode, I’m going to teach you how you can create a strategy around simply communicating and listening to your customers and HOW to ask the right questions. 

Conversational marketing – how to be intentional and authentic. It’s easy. 

Keeping track of what people are saying – it’s as simple as keeping a sticky note at the counter and writing things down! It’s as simple as answering a DM on Instagram and engaging. What about asking for a simple reply through email or holding a client focus group to start the conversation? 

And the best part? It’s FREE, simple and it’s POWERFUL.

Listen in and hear about some really cool things that have happened by implementing some of these simple strategies.

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A quote for you to take away…

“This isn’t all about being sales-y, it’s literally about listening and asking your customers what they want.” – Wendy Batten

 

 

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This podcast is sponsored by my Retailer’s Inner Circle:

If you’re like many creative retailers I know, you’ve gone online for business information or support, but the info you find doesn’t apply to a physical brick-and-mortar store or a creative retail shop. You’re searching for help and answers because you’re heart-centered first, you’re worn out wearing ALL the hats, or maybe your marketing is a little messy.

You love your brick-and-mortar store but you feel it has taken over every aspect of your life!

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We’d like YOU to join our small monthly coaching group specifically made for CREATIVE RETAILERS! Join us here. 

 

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Thanks for tuning into this week’s episode of the Creative Shop Talk Podcast. If you enjoyed this episode, please head over to Apple Podcasts or Google Podcast to subscribe to the show and leave your honest review. For more great content and helpful tips to grow your creative retail shop, visit our website. Follow us on Facebook and Instagram, subscribe on YouTube, and don’t forget to share your favorite episodes with other creative retailers.

 

WELCOME

Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!

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