Three Pitfalls to Watch Out For So You Don’t Lose Your Business | Episode 62

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Episode Summary:

We are all busy, driven, passion-filled retailers. We have big visions, big dreams, and we’re constantly working to achieve those goals and succeed. But, there are three things that I see happening regularly with retailers who end up losing or closing their business.

1. Complacency. Not in the sense that you don’t care about your business. You’ve just stopped paying attention. Paying attention to your customer’s needs, your business standards, the look of your shop. Maybe you’ve stopped looking for new product lines or stopped paying attention to your marketing strategies. You’re just busy! I get it. But we can’t always blame external things anymore, we have to look inward, set aside our ego, and really dig into the details.

Mindset Shift Refresh and review your store standards! Set goals and get motivated!

2. Dissatisfaction in our job. Many retailers are natural creatives and are always looking for the next new and shiny thing, right? Building the store was fun, but now you’re in year two, three, or even five and feeling like you want to do something else. Are you tired? Not paying yourself enough? Bored?

Ask Yourself – What was my big picture? What’s my why? What’s going RIGHT in my business?

3. Neglect. This is a big one and I see it all too often. You are so busy in the day-to-day busyness of our business that you’re not paying attention to the skills gaps or the attention to details as you should be, you know you need to freshen things up, learn new ways, but there just aren’t enough hours in the day. The thought of having to learn something new in order to stay fresh and relevant is daunting.

It’s time to revisit or reimagine your vision and go after it!

Retailer’s Inner Circle and Retail Made Simple members go over all of these details regularly, so we can avoid any business pitfalls. You can too, you should join us!

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A quote for you to take away…

If you’re the octopus on roller skates juggling all the things for your business, the dissatisfaction can set in pretty quick.” – Wendy Batten


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This podcast is sponsored by my Retailer’s Inner Circle:

If you’re like many creative retailers I know, you’ve gone online for business information or support, but the info you find doesn’t apply to a physical brick-and-mortar store or a creative retail shop. You’re searching for help and answers because you’re heart-centered first, you’re worn out wearing ALL the hats, or maybe your marketing is a little messy.

You love your brick-and-mortar store but you feel it has taken over every aspect of your life!

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If you’re a heart centered shop owner wondering what to do next in your retail biz, this is your game plan!

It has my 7 key business foundations and action steps for you to put into action to grow your retail business and position your store as the go-to in your market.


Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



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