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Episode Summary:
Isn’t it flattering and exciting when customers make a day around visiting your shop!? Doesn’t it make you a little teary when people make visiting your shop a special event!? Today we’re talking about how to build that business that attracts all of the customers for all the right reasons.
It’s time to widen the net and become THE destination shop!
We have the opportunity to not just sell things, but truly create an experience for people and make them feel something. And this should be at the top of your list, and in order to make it happen, you have to know your ideal customer.
We discuss so many ideas in this episode on HOW you can get your customers excited to come in and experience your shop. Whether you own a bookstore, a vintage shop, a home decor store, a jewelry store, or a paint store – we’ve got you covered.
So, are you asking yourself the following questions…?
*What is something your ideal customer would love?
*What is it that your customers don’t love?
*Are you building a community?
*Are you creating an EXPERIENCE?
Overall, it’s all about trust, community, being 100% yourself, and intentional planning. None of this happens by accident. Let’s dive in and not just focus on our great inventory, but focus on expanding our customer footprint and becoming the beautiful business and attraction you were meant to be.
Let’s keep our shops enjoyable not only for our customers, but for us as well!
In this episode:
[0:58] Intro – Becoming the destination shop
[5:12] Details about the Retailer’s Inner Circle and our Holiday Sales Bootcamp
[8:22] How to become the go-to shop
[10:38] Suggestions to increase foot traffic and give your ideal customer the experience they want
[20:50] Be intentional with building community – idea: start a Facebook group
[31:36] Share your client’s stories
[34:05] Attract Marketing vs. Nurture Marketing
[38:50] Closing remarks and reminders
A few quotes for you…
“I don’t want to condition my customers to be waiting for sales.” – Wendy Batten
“Attract Marketing is all about getting new customers, but Nurture Marketing is making the experience better and better for your community.” – Wendy Batten
Holiday Sales Bootcamp & More!
The bootcamp will be running for the whole month of August inside my Retailer’s Inner Circle! Start getting ready for the holidays and Quarter 4 now.
Inside my inner circle, we have amazing, encouraging retailers who learn to level up their promotions, marketing, and more, so they can enjoy their customers who walk through the door!
We also have Foot Traffic Made Simple – my mini course that helps you understand and serve your customers the experience that they want.
My Free Facebook Group: Rockstar Creatives – where retailers can talk amongst themselves and ask questions
Find Wendy – Subscribe, Connect & Share Your Favorite Episodes
For more great content and helpful tips to grow your creative retail shop, visit Wendy’s website. Follow Wendy on Facebook and Instagram, subscribe on YouTube, and don’t forget to share your favorite episodes with other creative retailers.
Thanks for tuning into this week’s episode of the Creative Shop Talk Podcast. If you enjoyed this episode, please head over to Apple Podcasts or Google Podcast to subscribe to the show and leave your honest review.
This podcast is sponsored by my Retailer’s Inner Circle:
If you want to elevate your skills as a shop owner, and have been searching for a community custom-made for you, join us inside the Retailer’s Inner Circle.
My monthly membership group is for motivated and savvy shop owners who want to level up their retail skills, so that they see more profits in the till and joy in their life.
Imagine spending less time in your business and more profits at the end of the day because you’re laser-focused on doing the right things?
Our members include independent, heart-centered brick and mortar shop owners with all levels of experience. From start up to multiple years of experience; including solo-preneurs, makers, booth space owners, and more.
Finally! The answers you’ve been looking for and the community you’ve been craving. Stop wondering if you’re doing it right. We’ve got you.
We focus on helping you become the confident CEO of your independent brick and mortar. It’s education + encouragement + a supportive community you will love!
Don’t miss the next opening for new members – get an invitation here.
The Shop Owner’s Game Plan
Just enter your email below to get this FREE retail video training worksheet!
If you’re a heart centered shop owner wondering what to do next in your retail biz, this is your game plan!
It has my 7 key business foundations and action steps for you to put into action to grow your retail business and position your store as the go-to in your market.
