Maximize Your Business With The Right Size Audience | Episode 74

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Episode Summary:

Here’s two questions I get asked all the time:

1. How big does my audience need to be to see profits in my shop?
2. What should I be posting on social media to get the most people I can to visit my website?

We don’t have to have a million people following us in order to be successful. We need the RIGHT people following us.

It’s all about the quality of your AUDIENCE. Your people, the buyers, your customers, your community. In today’s episode, we will discuss a few ways that we can maximize profits, impact, and joy with the right size audience and the right people.

We discuss the following steps you can take:

• You must know what you want to be known for (Marketing 101)
  (You can find more about this in my Foot Traffic Made Simple masterclass!)
• You need to know WHO you are serving and why YOU are the person for them.
  You can’t be everything to everybody.
• Know how to talk TO your audience, not AT them, by creating content that invites them into your world.
• Build your small but mighty fanbase by loving on your people, sharing and caring and they will return that and become your raving fans who will support you.

Recently in our Retailer’s Inner Circle, we were reading the book: Superfans by Pat Flynn. It truly focuses on building great custumers who LOVE your business. And this is exactly what we are talking about today.

Audience size doesn’t matter if it’s the right people. So sit back, relax, grab your coffee, and let’s dive into the details of these four major audience-building steps!

I mention episode 61 and my interview with Inner Circle member, Ann Schneider. She’s an example of someone who has built a raving fanbase and uses her email to keep them fans.

Also mentioned: Grab my FREE resource: 25 Ways to Attract New Customers
– Other helpful FREE resources

Let’s continue the conversation over on my Free Facebook Group: Rockstar Creatives

In This Episode:

[4:37] Introduction

[6:12] Should we buy likes? Never! Find the right people

[8:45] Step 1: Know your zone of genius

[12:17] Step 2: Know your people

[15:26] Step 3: Talk TO your people, not AT them – content strategy

[18:59] Step 4: Build a small but mighty fan base

[26:46] Wendy Batten Freebies

[27:51] Closing statement

• Pinterest
• Facebook

A few quotes for you…

“You don’t have to be everywhere and do all the things. You just have to do the right things for the right people.” – Wendy Batten

“You confuse, you lose. You can’t be known as the everything store – you have to niche down.” – Wendy Batten

“When it comes to social media content, don’t sell – help, serve, show, teach, share. Create content that makes your audience feel SEEN.” – Wendy Batten

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For more great content and helpful tips to grow your creative retail shop, visit Wendy’s website. Follow Wendy on Facebook and Instagram, subscribe on YouTube, and don’t forget to share your favorite episodes with other creative retailers.

Thanks for tuning into this week’s episode of the Creative Shop Talk Podcast. If you enjoyed this episode, please head over to Apple Podcasts or Google Podcast to subscribe to the show and leave your honest review. 

This podcast is sponsored by my Retailer’s Inner Circle:

If you want to elevate your skills as a shop owner, and have been searching for a community custom-made for you, join us inside the Retailer’s Inner Circle.

Don’t miss the next opening for new members – get an invitation here.