The 1% Difference – Easily Increase Your Average Order Value Today | Episode 77

Listen on:  Apple PodcastsSpotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio


Episode Summary:

I wanted to say thank you to all of my Creative Shop talk listeners! I know your days are busy, so I appreciate you taking the time to listen to our weekly episodes. Before we dive into today’s podcast, I want to invite you to our 2nd annual FREE Holiday Profits Challenge.

It starts Monday, October 4th, and last year we had over 500 retailers join us. You won’t want to miss out on our three-day, 15-minute-a-day challenge that will help you see more profits in your business.

Register for FREE here. It will take place inside our FREE Rockstar Creatives Facebook Group. We hope to see you there!

Let’s discuss the 1% difference. What if we just increase everything by 1%? What if we focus on small, tiny tasks and put them into action within our business? Sometimes that’s hard to implement. I know.

It’s all about the percentages, though. Every percentage matters. Whether you’re trying to increase your foot traffic, increase your conversion, increase or decrease your margins, cut the payroll fees, etc. One little step at a time shows progress instead of always trying to make unattainable, giant leaps.

So what is that 1 THING that you need to work on? What is something you want to get 1% better with so you can start to see improvement in your business? 

What if you had 1% of last year’s annual revenue in your pocket right now? Hmm…makes us think right?

So, let’s start with our Average Order Value and strategies on how to increase that 1 number. You can find even more tips on what numbers you should be measuring in Episode 73, one of my most downloaded and commented-on podcast episodes.

  • Know 
  • Brainstorm 
  • Measure 

It’s time to challenge yourself and your team. Strategize and brainstorm ways you can increase your Average Order Value by 1%. Start measuring and paying attention to that number. You can even strategize with us inside our Retailer’s Inner Circle.

I promise you, you will see a difference in your bottom line.


In This Episode:

[0.36] Holiday Profits Challenge details

[3:03] The 1% difference – Introduction

[7:33] Traffic Conversion & Average Order Value

[12:57] Average Order Value Strategies

[16:03] Try to gamify it

[22:48] Closing tips and a reminder not to miss the Holiday Profits Challenge 

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A few quotes for you…

If you can get 1 percent better each day for one year, you’ll end up thirty-seven times better by the time you’re done.” – James Clear (Atomic Habits)

A slight change in your daily habits can guide your life to a very different destination.” – James Clear (Atomic Habits)

Thinking in percentages really matters.” – Wendy Batten


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For more great content and helpful tips to grow your creative retail shop, visit Wendy’s website. Follow Wendy on Facebook and Instagram, subscribe on YouTube, and don’t forget to share your favorite episodes with other creative retailers.

Ways you can work with Wendy to grow your beautiful retail business here:

Thanks for tuning into this week’s episode of the Creative Shop Talk Podcast. If you enjoyed this episode, please head over to Apple Podcasts or Google Podcast to subscribe to the show and leave your honest review


This podcast is sponsored by my Retailer’s Inner Circle:

If you want to elevate your skills as a shop owner, and have been searching for a community custom-made for you, join us inside the Retailer’s Inner Circle.


Get an invitation here.

The Shop Owner’s Game Plan

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If you’re a heart centered shop owner wondering what to do next in your retail biz, this is your game plan!

It has my 7 key business foundations and action steps for you to put into action to grow your retail business and position your store as the go-to in your market.


Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



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