Your Competitive Advantage Over Amazon | Episode 79

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Episode Summary:

First I want to give a big shout-out to all of my longtime listeners! I’m so grateful for you and I love that you’re listening regularly and sharing your feedback. It makes me so happy to see retailers growing and thriving and stepping into the best version of their business with a lifestyle to match! We’d love for you to leave us a review

Keep an eye out for season 3 coming soon! Reach out and let me know what you would like to hear on season 3!

Let’s talk about Amazon.
First – you are not Amazon. And boy that’s awesome, isn’t it?

In today’s episode, I am going to give you some strategies and ideas that will give you a competitive advantage over Amazon.

First up – change your mindset. Think of Amazon as just another business down the road, and ask yourself  “what do they do well that I can incorporate into my independent shop?”

Your competitive advantage is HUGE. You are a passionate caring hard working shop owner. 

But let’s look at a few things Amazon does well that YOU can implement in your own business. (No – I don’t mean free shipping

Four things Amazon does well and have proven works:

  1. Always make decisions from what will benefit customers – what do customers need and want right now? What would make it easier to shop and buy?
  2. The Press Release Method (working backwards) – reverse engineer new services/ideas – who, what, where, when, why?
  3. Social Proof and Star Rating – reviews matter, loyalty programs, etc.
  4. Suggestive Selling – helping customers buy the next right thing, hone your skills as a salesperson (listen to  episode 27 here

Remember, your competitive advantage over Amazon is your genuine interest in your customer’s success with your products. Your values, integrity, and heart will shine compared to those big box companies.

You are not Amazon – you are so much more! Your customers are so happy about that!


Helpful Resources:

Episode 27 with Nikki Rausch
Our Retailer’s Inner Circle
Let’s continue the conversation in my Rockstar Creatives Facebook Group


In This Episode:

[1:04] A big shout-out to all of our listeners!

[2:33] I can’t compete with Amazon

[4:18] Amazon solves people’s problems

[8:57] The Press Release Method

[12:32] Social Proof and Star Rating

[16:29] Suggestive Selling

[21:04] Review

[23:42] Closing remarks

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A quote takeaway for you…

We have to pay attention to our customer’s needs. What are they thinking? What are they feeling? What are they doing?” – Wendy Batten


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