Money Talk & Mindset with Profits First Coach April Stroink | Episode 89

Show Notes:

April Stroink is a Profits First expert and money coach who is passionate about helping entrepreneurs fall in love with their finances. She started out 20 years ago as a classically trained financial advisor but was simultaneously developing her financial practice and working with her husband to run their large specialty outdoor gear retail business. She opens up about the classic mistakes they made during that time – chasing top-line revenue, and the problems that creates. 

Mindset and money go hand in hand. We tend to get so attached to our business that we see the sales, but because we’re so emotionally wrapped up in it, we don’t want to see the TRUE numbers. It’s so important to have people on your team that are not emotionally attached so we can look at our business in a real way. 

You’ll love April, who happens to be MY Profits First coach too, listen in and share your feedback. 

What is your money mindset? Do your habits and mindset align with your future?



Listen on:  Apple PodcastsSpotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

A Quick Glance:

[1:11] April’s journey to becoming a Money Coach

[7:51] Chasing the top line – common retailer finance problems

[17:47] Understand your mindset – take the Quiz!

[25:44] What is your why? Begin implementing Profit First

[34:42] Closing Remarks + a Freebie!


About April Stroink:

April is a certified Profit First Professional, she trains SMEs on how to design financial systems within their businesses to become more profitable. April is a facilitator for the Department of Labour and Advanced Education and an Associate Professor at NSCC. She has helped hundreds of people and small businesses level up their finances through her workshops, group programs, and one-on-one coaching. In her previous life, April managed multiple investment teams throughout Atlantic Canada for a national insurance company and was the owner and operator of a successful Halifax retail operation. April lives in Halifax with her husband, two teenage daughters, and a fur baby named Mango.

Connect with April:

Website | Instagram | Facebook | YouTube

The mindset quiz April mentioned can be found here. 

Resources mentioned:

Episode 57 – Prepare to Sell, Franchise, or Expand: Four Areas that Need to be Under Control
Episode 23 – The Nonnegotiable Paycheck and How to Start Paying Yourself
Episode 52 – Creating a culture of accountability – including an advisory board
Profit First by Mike Michalowicz
Atomic Habits by James Clear

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