Money Talk & Mindset with Profits First Coach April Stroink | Episode 89

Show Notes:

April Stroink is a Profits First expert and money coach who is passionate about helping entrepreneurs fall in love with their finances. She started out 20 years ago as a classically trained financial advisor but was simultaneously developing her financial practice and working with her husband to run their large specialty outdoor gear retail business. She opens up about the classic mistakes they made during that time – chasing top-line revenue, and the problems that creates. 

Mindset and money go hand in hand. We tend to get so attached to our business that we see the sales, but because we’re so emotionally wrapped up in it, we don’t want to see the TRUE numbers. It’s so important to have people on your team that are not emotionally attached so we can look at our business in a real way. 

You’ll love April, who happens to be MY Profits First coach too, listen in and share your feedback. 

What is your money mindset? Do your habits and mindset align with your future?



Listen on:  Apple PodcastsSpotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio



A Quick Glance:

[1:11] April’s journey to becoming a Money Coach

[7:51] Chasing the top line – common retailer finance problems

[17:47] Understand your mindset – take the Quiz!

[25:44] What is your why? Begin implementing Profit First

[34:42] Closing Remarks + a Freebie!


About April Stroink:

April is a certified Profit First Professional, she trains SMEs on how to design financial systems within their businesses to become more profitable. April is a facilitator for the Department of Labour and Advanced Education and an Associate Professor at NSCC. She has helped hundreds of people and small businesses level up their finances through her workshops, group programs, and one-on-one coaching. In her previous life, April managed multiple investment teams throughout Atlantic Canada for a national insurance company and was the owner and operator of a successful Halifax retail operation. April lives in Halifax with her husband, two teenage daughters, and a fur baby named Mango.

Connect with April:

Website | Instagram | Facebook | YouTube

The mindset quiz April mentioned can be found here. 



Resources mentioned:

Episode 57 – Prepare to Sell, Franchise, or Expand: Four Areas that Need to be Under Control
Episode 23 – The Nonnegotiable Paycheck and How to Start Paying Yourself
Episode 52 – Creating a culture of accountability – including an advisory board
Profit First by Mike Michalowicz
Atomic Habits by James Clear


For more support from Wendy:

Retail Made Simple – Wendy’s on demand course for shop owners wanting more from their business

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out with Wendy on IG 

More ways to connect with Wendy 




Subscribe Now

Subscribe to Creative Shop Talk so you never miss an episode covering the topics most important to creative retailers.

Share Some Love

Click here to review, select “Ratings and Reviews” and “Write a Review”. I may highlight you on an upcoming episode. Make sure you leave your business name, Instagram handle and location so I can give your shop a shoutout. 

Keep on listening …
How to Reframe Your Mindset on Competition | Episode 147

How to Reframe Your Mindset on Competition | Episode 147

Show Notes: They say success is 80% mindset, but what happens when factors outside of your control (in this episode we will talk specifically about competition) leave you feeling defeated?  How can you get your mindset back to good? In this episode, I’m going to talk...

read more

Join the Conversation!

Thousands of independent shop owners have signed up to receive Wendy’s latest industry news and business help delivered straight to your inbox! Join us!

Weekly emails with news your business needs.

Pin It on Pinterest