The CEO Confessions with Retailers Wendy and Malinda | Episode 91

Show Notes:

It’s all about finding cool new revenue streams during these strange retail times.

Wendy and Malinda are friends who have been business partners since childhood. From event and wedding coordinators to furniture flipping in the early days, they are now melding the two passions together. Their individual strengths complement each other so beautifully and allow them to work together through the pivots and shifts they’ve had to make throughout the pandemic. It hasn’t always been easy, but they’ve still found amazing success.

Wendy and Malinda have found silver linings during these times, too. One of those is the creation of an EXPERIENCE bucket (a new revenue stream). They were able to take a group of customers and travel from Southern California to Roundtop, Texas to an antique market! Brilliant!

Learn how Wendy and Malinda turned themselves into true CEO’s of their business. Their focus on planning, community outreach, their creative ideas, and the confidence to follow through with those ideas have propelled their business forward! Be confident and clear with your brand!

“Live the life you’ve imagined.”

 


Listen on:  Apple PodcastsSpotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

 

 

A Quick Glance:

[1:26] Malinda and Wendy’s business journey

[4:09] Revenue streams and business structure

[10:18] Pandemic pivots and shifts

[14:12] Making CEO level decisions as partners

[16:27] The experience bucket

[19:50] How to plan like a CEO

[24:45] What’s next for The Attic?

[30:26] Confidence is key

[36:38] Closing remarks

 

About Wendy and Malinda:

The owners of The Attic, Wendy and Malinda, have been business partners since the ripe old age of 7. From lemonade stands and babysitting services in their childhood to special event planning in adulthood, these lifelong friends have always had an entrepreneurial spirit. At The Attic, you will find beautifully repurposed furniture in vintage, rustic, and farmhouse styles as well as a wide array of hand-crafted gifts, vintage treasures, and do-it-yourself supplies. You can also join us for a crafting workshop, furniture painting class, or picking trip! Wendy and Malinda are action takers, and have been members of Wendy’s Retailer’s Inner Circle and Wendy’s Level Up Mastermind for several years. 

Website | Instagram | Facebook | Pinterest

 

Resources mentioned:

Level Up Mastermind
Retailer’s Inner Circle
Courses and Coaching

 

For more support from Wendy:

Retail Made Simple – Wendy’s on demand course for shop owners wanting more from their business

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out with Wendy on IG 

More ways to connect with Wendy 

 

 

WELCOME

Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!

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