The Retailer’s Ecosystem: Where To Spend Your Time and Focus Within Your Business | Episode 94

Show Notes:

What parts of our retail business should we focus on? When?
When a business owner comes to me for help, there is usually a part of their business that is a little out of balance in one area. As we evolve, so do parts of our business. 

Your business’s ecosystem can very much be compared to a fish tank. I’m serious!
You start with an idea of owning a little independent shop and you begin that journey.
Everything looks pretty and shiny just like your first fish tank – a little fish swimming happily in a cute bowl. We tend to do everything meticulously, but as our business (or our fish tanks) grow, balancing the ecosystem of what needs to happen to keep the business (and the fish) thriving has to evolve too. How’s that for a visual!? 

But what should you focus on in order to keep your business ecosystem healthy? This episode goes over four core categories to consider that need to be balanced as we grow: 

  1. The Front of House – products, service, merchandising, team, etc.
  2. You – your responsibilities, self-development, and your role as the CEO
  3. The Business End – financial health, systems, and vision strategies
  4. Marketing and Sales – the tools, strategy, and intentional planning for marketing, etc.

We must continue to keep litmus testing all the areas of our business – and keep the ecosystem in check so that we can thrive and grow in a healthy way with more ease. 

When was the last time you checked in on your retail ecosystem?


Listen on:  Apple PodcastsSpotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio



A Quick Glance:

[0:22] Intro

[1:43] Your business is like a fish tank…seriously 

[6:48] The front of house

[8:33] You are the CEO

[11:42] Business systems and strategies (the numbers)

[13:37] Marketing plan and sales program

[15:57] Recap

[19:08] Action steps

[23:09] Closing remarks


Resources mentioned:

Episode 70 – You’re Not Just a Shopkeeper, You’re a Creative CEO
Episode 52 – Why a Culture of Accountability is Critical in Your Retail Business
Episode 25 – 3 Reasons Your Marketing Might Not be Working Well
Foot Traffic Made Simple
Retailer’s Inner Circle

Creative Shop Talk Podcast | Wendy Batten | The Retailer's Ecosystem
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Retail Made Simple – Wendy’s on demand course for shop owners wanting more from their business

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

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Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



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