5 Mistakes to Avoid On Your Website | Episode 97

Show Notes:

Why, as retailers, do we need a website? Not only does it give you credibility and a professional look, but it’s a marketing asset you OWN. It is something that is yours and simple goes a long way. Let’s face it, not everyone is on Instagram or Facebook, but they are searching Google, maps, or Google My Business. 

But let’s make sure you aren’t making the five mistakes we talk about today.

In this episode, we will discuss:

  1. The Grunt Test – when customers land on your page, what do they see? Can they instantly see who you are, what you do for THEM, and where you are located? (Shop name, tag line, contact information, call to action, etc.)
  2. Images – Be clear with what you sell by showing images that instantly reflect what you sell. Images of the front of your shop, you, your team, products, your customers, etc. Humanize your brand with personal photos.
  3. Where’s Waldo? – Don’t make your customers SEARCH for important information. (contact, events, your eCommerce site, sales, meet our team, a map, payment methods)
  4. Mobile Optimization – Usually about 70% – 80% (or more) of your website traffic are mobile users. Make sure the look is clean in mobile view as well as desktop.
  5. Pop-Ups – High conversion rates here, but, make sure people have time to get to know your website prior to multiple pop-up offers. Also, make sure your offer is available on your website in case they miss the initial pop-up form.

Have you covered all the basics on your website? Make your website CLEAR for your customers so you’re not leaving money on the table.


Listen on:  Apple PodcastsSpotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio



A Quick Glance:

[0:13] Intro

[2:03] Why do we need a website?

[8:11] The Grunt Test

[12:50] Images

[16:35] Your website shouldn’t feel like “Where’s Waldo”

[21:12] Mobile Optimization

[24:18] Pop-Ups

[28:50] Recap

[30:30] BONUS mistake

[33:05] A little favor to ask of you


Resources mentioned:

Episode 96 – Before You Pay For Ads – Do These 3 Things
Retailer’s Inner Circle
Episode 75 – Adding Ecommerce to Your Brick and MOrtar: with Special Guest Susan Bradley
Level Up Mastermind
Donald Miller

A couple of examples from Inner Circle members to inspire you as I referred to in the podcast:



Creative Shop Talk Podcast | Wendy Batten | 5 Mistakes to Avoid On Your Website
  • Pinterest
  • Facebook


For more support from Wendy:

Retail Made Simple – Wendy’s on demand course for shop owners wanting more from their business

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out with Wendy on IG 

More ways to connect with Wendy 




Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



Subscribe Now

Subscribe to Creative Shop Talk so you never miss an episode covering the topics most important to creative retailers.

Share Some Love

Click here to review, select “Ratings and Reviews” and “Write a Review”. I may highlight you on an upcoming episode. Make sure you leave your business name, Instagram handle and location so I can give your shop a shoutout. 

Keep on listening …
New Revenue Stream Ideas for Your Retail Business | Episode 196

New Revenue Stream Ideas for Your Retail Business | Episode 196

Creative Shop Talk Podcast Episode 196 | New Revenue Stream Ideas for Your Retail Business With Retail Coach Wendy Batten Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio In This Episode:  I’m sure you’ve all heard the...

read more

Join the Conversation!

Thousands of independent shop owners have signed up to receive Wendy’s latest industry news and business help delivered straight to your inbox! Join us!

Weekly emails with news your business needs.

Pin It on Pinterest