You’re Not Just a Shopkeeper, You’re a Creative CEO | Episode 2

Before you roll your eyes at this episode title. Know that I don’t mean corporate, stuffy, suited CEO….I mean head honcho, the queen bee, the chief creative, the VISIONARY of your biz, etc. 

I mean the person in control of your business. The boss. 

Take a minute to think about why you started your retail business. Do you remember your original business dream? Are you living that dream?

Your dream can get lost in the daily grind of doing ALL THE THINGS in your shop. I’d love for you to change your thinking and take the small steps to becoming the Creative CEO of your business. You’re not just an employee. Your dream was not just to create a job for yourself. You’ve got to take control.  

This CEO mindshift doesn’t come overnight. You’ll want to practice it. 

To help you get started, this episode covers 4 strategies to shift your mindset into running your retail business like a CEO:

  1. Acknowledging your mindset
  2. Never stop learning 
  3. Build time in your schedule to do the CEO work
  4. Knowing what success look like for you

Remember what got you and I here into our creative retail businesses, isn’t going to get us there! It’s not going to help us go even farther to making more sales and achieving a well-balanced life. We have to level up and become the CEO of our store. You can do it!

Want even more CEO tips? Check the link below.

Links Mentioned in this Episode:

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I could really use your help getting my new podcast going and helping retailers find the show. Would you please leave me a review?  Just click here to review, select “Ratings and Reviews” and “Write a Review . I may pick your review to highlight on an upcoming episode. Make sure you leave your business name, Instagram handle and location so I can give your shop a shoutout. 


XO Wendy


Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



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Click here to review, select “Ratings and Reviews” and “Write a Review”. I may highlight you on an upcoming episode. Make sure you leave your business name, Instagram handle and location so I can give your shop a shoutout. 

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