Two Types of Creative Retailers and Where They Get Stuck in their Retail Business | Episode 4

I’ve helped hundreds of retail business owners determine their next step in the back-end of their store or brick and mortar. 

I’m totally seeing a pattern here, friends.

First, everyone thinks they are alone and the only one dealing with these “issues”.

Not true. Every shop owner I have come across is facing something. Even if our stores look beautiful and our instagram feed is perfectly curated, there are always problems backstage and tough situations to manage. It happens way more than you’d ever realize.

Second, I see two different types of retailers asking for help.

The 1st type of retailer just started their retail business. They usually don’t need help merchandising or with the tasks that come natural, but they are realizing that owning a brick and mortar isn’t all sunshine and rainbows. *Surprise* 

They are asking me: Is this normal? What should I be doing? What is the next step? 

These retailers really need support from others who have been there.

The 2nd type is a seasoned shopkeeper, who has been open for a few years. They are getting tired doing all the things, they are getting burnout and find themselves winging it. They know they need to narrow it down and set up better systems.

They are asking me: How do I make more profits? How do I figure out my strategic plan? How do I manage my time better? How do I keep up this business and make it sustainable? 

These retailers really need more than a pieced-together advice telling them to do more social media. They need serious retail business guidance, direction and implementation.

Listen in to this episode, to evaluate where you’re at in your journey and learn what you can do when you’re totally stuck. The truth of the matter is all retailers, at every stage, need help figuring it out. You are so not alone. Bonus points if you share it with your retailer biz friends!

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XO Wendy


Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!



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Click here to review, select “Ratings and Reviews” and “Write a Review”. I may highlight you on an upcoming episode. Make sure you leave your business name, Instagram handle and location so I can give your shop a shoutout. 

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