We are diving into how and why product demonstrations can increase profits and customer satisfaction.
I do get push back from retailers about this because they assume they will be giving everything away for free and their customers won’t want to buy/act/signup. But in reality you are sharing your enthusiasm and passion with your customers, giving them the confidence to use the products on their own … and maybe sign up for your workshop, custom services or store events. It is a marketing tactic.
One of my coaching clients/retailers was very skeptical about putting in the effort into free demonstrations in her store. She ended up selling $800 in paint products alone
The same techniques, strategies and marketing tactics can work for all kinds of retail products not just paints and brushes.
Giving demonstrations totally worth thinking about for your retail biz. It’s how I built my creative retail store and won over my customers. To help you master the art of demos, I have a freebie for you my best tips and tricks for giving a paint demo. Make sure you download it and try it out
Links Mentioned in this Episode:
How to Give a Paint Demonstration – Blog + a Free Downloadable of my best tips & tricks
About your host, Wendy Batten
In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.
Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.
I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.
When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/
For more support from Wendy
Retailer’s Inner Circle – Join Wendy inside the best retailer’s community
Free resources for shop owners
Hang out and connect with Wendy on IG
All of Wendy’s programs and services for shop owners can be found HERE.
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If you want to be more of a rockstar, I’d love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they are also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!
XO Wendy
