Hi Retailers,

You know I work with creative retailers wanting to promote their retail businesses. They KNOW marketing is important but a major pushback is that many of them are afraid to go live on Facebook. I hear it every day. So I want to help you get past that, because if you can talk to a customer in your store… you can talk to a customer online.

First off, why even bother going live? Why do I coach my store owners to go live? It’s so important because the Facebook algorithm LOVES Facebook Live Video. This means, FB will show your posts to more people. We WANT more eyeballs on our page right? It means more people can see how awesome we are and will come in and buy. 🙂

I have a few Facebook Live tips for creative retailers that are hesitant to make videos and put themselves out there. Facebook Live marketing is free advertising for you. We LOVE free, right?

You will increase your social media engagement with customers and build your Know-Like-Trust factor at the same time. 

You’ve got this! Let me help.

Tip #1

Get over yourself. 🙈This is not rocket science. You CAN duo it. All you need to do is have a plan or outline and push the LIVE button. It doesn’t need to be a long video. If you are just starting out maybe only do a couple of minutes. It doesn’t have to be perfect. We all mess up and the first time you do anything it is awkward. I would recommend using a tripod to keep the camera steady, but done is always better than perfect. 

Tip #2

Show the customers something. If you are nervous about being in front of the camera the whole time, give a store tour to showcase the new layout or merchandise. If you have a studio or workspace explain where you are and what you are showing your customers. Use these videos to build excitement with unboxings or little bits of your process. You still want to show yourself at some point so people know who you are and you can continue to build those relationships with your customers.  

Tip #3

Remember a “call-to-action”. At the beginning of your videos make sure you let people know who you are and WHERE you are located. Let them know what city you are in and where specifically you are. At the end, remind them again and then invite them to drop in and see you at your location. If you are having an event or workshop be sure to encourage them to come see you with the details.

BONUS TIP

It’s called simulcasting. It’s not as scary as it sounds lol. Don’t just go live on Facebook,  x10 your efforts and also stream live on Instagram, YouTube, and other social media channels at the same time. It’s like like double dipping and getting more bang for your time.

Now Let’s Get Over Your Fear of Going Live Together!

If you’re not already part of my free Facebook group: Rockstar Creatives, join us here.

Running a retail business doesn’t have to be so hard, you’ve got this!

Thanks for popping in! So grateful for you!

Xo, 

Wendy

For more tips for shop owners, make sure you stay in the know and get on my email list to get next week’s blog.

 

 

 

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