Hey !
WELCOME TO
THE RETAILER’S INNER CIRCLE
This is your HEADQUARTERS to find the latest trainings, reminders
and upcoming events.
OUR NEXT LIVE Q&A SESSION
Tuesday, July 19th
3pm EDT on zoom
What stage are you in?
The Retailer’s Inner Circle Cheat Sheet
The Rockstar Retailer is a new kind of retailer and entrepreneur confidently building a profitable brick-and-mortar retail business and designing a creative life with less stress and more fulfillment.
You’re in the right place!
Getting Started
1. Join the Inner Circle FB group
2. Answer the new member survey
3. Review the calendar
4. Say hello on the FB page
5. Check the Retailer Success Path and see where you are
6. Log into the membership site
7. Print out this reminder
The Retailer Success Path
Start Up – Getting Established
▢ basic website
▢ getting doors open
▢ doing first workshop
▢ learning who your customer is
▢ learning your strengths/weaknesses
▢ setting up bank accounts
▢ start collecting testimonials
▢ start networking – locally/online
▢ establish pricing
▢ set up bookkeeping
▢ design brand/look
▢ set up email list
▢. set up inventory control
▢ find suppliers
▢ basic knowledge of FB Ads/ Social media
▢ open social media accounts for business
▢. find accountant
▢ try different revenue streams
▢. establish a presence in the community
▢. pay only when can, sporadic etc.
Sweet Spot – Swimming Along
▢ becoming the go-to
▢ know who you serve- USP
▢ pay yourself regularly
▢ business plan in place
▢. increasing your return clients
▢. take time away from store
▢ collaborate with other businesses
▢ able to pitch to collaborate/speaking
▢ increase pricing
▢ advertising and marketing plan
▢ promotional calendar
▢ healthy email list – attract plan in place
▢ know your products well
▢ great handle on all #’s and COGS
▢ hire bookkeeper
▢ hire and train staff
▢ workshop guides in place
▢ systems in place – rinse and repeat
▢ seeking help – coaches / mentor
▢ you’ve clarified your message
▢ refining your brand
▢ create brand mission statement
▢ clear on company values
▢ workshops making money
▢ maximizing your revenue streams
▢ employee manuals
▢ store manuals in place
▢ you know your way
▢ good balance of creative time & business
▢ building your customer base/community
Growth Stage
▢ upgrade brand image and website
▢ increase lifetime sales of clients
▢ trademark
▢ unique brand products/private label
▢ part of mastermind/coaching group
▢ tv and public speaking
▢ mentoring others
▢. hire store manager
▢ considering 2nd location/increase store size
▢ hosting retreats/live events
▢ philanthropy
▢ give yourself raise
▢ you are running the business; it’s not running you
▢ speaking engagements/home shows
▢ franchise opportunities
▢ investing in infrastruction
▢ purchase building
▢ outsource/hire out day-to-day operations
▢ expand your offerings/revenue streams
▢ established go to in your area
▢. large customer base, high return customer (community well established)
▢ growing email list and nuture plan in place
Masterclass Trainings
One stop to grab the newest masteclasses
The Library
Here you will the topics trainings, classes and interviews with guest experts.
Your Private Biz Community
This private FB group is for you as a member of the Retailer’s Inner Circle.
Extra Sessions & Deep Dives
These quarterly/occasional mini sessions will cover what is working now for shop owners.
Newest Training
Retailer’s Roundtable – December 2024
Thank you to Dan, Katie, Sylvia, Dorothea, Susan, and Dana for joining me at the last roundtable...
Retailer’s Roundtable – November 2024
Here's your Roundtable Recap from Tuesday – Watch the replay if you missed it! Thank you all for...
Retailer’s Roundtable – April 2024
Thank you to everyone who joined me! Here is a very brief summary of the conversations we had. I...
Retailer’s Roundtable – October 2023
Thanks to everyone who joined us for the October Roundtable! In case you missed it or are wanting...
Retailer’s Roundtable – June 2023
Thanks to everyone who came to the Roundtable on Tuesday! First of all, I wanted to remind you to...
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Our awesome community support all happens inside the private Facebook Group, just for RIC members.