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Episode Summary:
Hey there friends. Many retailers are so busy running their brick-and-mortar stores and creating beautiful things, sometimes we just need a little help with marketing. Having strong retail business skills is going to be key to be successful. Marketing matters. That’s exactly what I teach in my Foot Traffic Made Simple, my new mini-workshop for shop owners.
In today’s episode, I’m doing a Live Coaching call with Lisa Casey from The Painted Pineapple in Moncton, New Brunswick. Lisa has a great following, she rebranded just before the pandemic closed all business – she wants to go from unknown to known by more customers. On our call, we talked about how she has done a great job at getting known in Moncton and ways she can improve. She just needed some tweaks and help and we thought we would share the breakdown and process with you. We discuss tips on nurturing and wowing your customers. We talk about asking for reviews from your customers. So today, we will be helping Lisa get better known and get more customers in the door.
Taking the first step to asking for help is the hardest. If you need help with marketing you are welcome to join me LIVE on March 15th for my Foot Traffic Made Simple mini-workshop.
I’ll be covering all of this and more. We go over a five-part marketing plan so you can put an end to overwhelm. My mission is simple, I want creative shop owners to feel confident and in control of their business, grow their profits, and get back to living the lifestyle they dreamed of!
This week’s talking points on the Creative Shop Talk Podcast:
- Live coaching
- Helping Lisa get better known
- Business marketing
- Retail success
- Nurturing your existing customers
- Google M Business
- Becoming known in our city
- Asking your customers for reviews
- Getting people’s email addresses
The Big Takeaway:
Everybody has different ways of getting the marketing plan running, but the process of attracting customers is similar.
Our Favorite Quotes:
- “Value-based selling shows people a bit of our heart.” – Wendy Batten
- “People are going to naturally be curious.” – Wendy Batten
- “You should always be asking your customers to leave reviews on Google.” – Wendy Batten
- “SEO doesn’t have to be that complicated.” – Wendy Batten
- “Even if you can do all the things it doesn’t mean you should.” – Wendy Batten
Our guest:
Lisa Casey Retail Inner Circle member and owner and CEO of http://thepaintedpineapple.ca/
https://www.facebook.com/thepaintedpineapplemoncton
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Thanks for tuning into this week’s episode of the Creative Shop Talk Podcast. If you enjoyed this episode, please head over to Apple Podcasts or Google Podcast to subscribe to the show and leave your honest review. For more great content and helpful tips to grow your creative retail shop, visit our website. Follow us on Facebook and Instagram, subscribe on YouTube, and don’t forget to share your favorite episodes with other creative retailers.
