Are you a DIY workshop leader struggling to fill seats for your DIY Workshops?
Try this…..offer LESS!
Yup. Weird, I know. But it works.
I’m forever being asked to help workshop leaders market their workshops and how to get people to actually book.
When I review their workshops schedule they have tons of workshops listed but say no one is booking.
Here’s the problem, your customers get overwhelmed and can’t decide, so they just don’t. It’s like too many items on a menu.
Secondly, there is no sense of urgency, if you offer the same workshops over and over and tons of them, they are always available, there really is no urgency to them booking today, so they think “aw, I’ll book next time”.
Try cutting back on when you post workshops and how many, and changeup rotation of what you offer as workshops, it works for many retailers.
Bottom line: don’t overwhelm your customers and they will book the workshops you offer.
Less is more.
Give it a try and let me know how it goes!
For more workshop tips, grab my free workshop tip guide HERE and be sure to join my FREE creatives group, where we share tips and tricks with other creative brick and mortar store owners and DIY workshop leaders.
Xo, Wendy
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