Quick Retail Tip
“How do I get people to buy the products that are in my store, sometimes they just walk by products?“.
Lately, there has been a lot of discussion inside my Retailer’s Inner Circle regarding the upcoming holiday season prep and Q4. All of my retailers have been working so hard on increasing foot traffic inside their stores, but the above question has been continually asked.
First – we have to figure out WHY they’re not buying.
Many times we can fix this with a few simple strategies.
If you are confident its a product they should like, at the right price points, it could be because its being overlooked.
Here are three quick tips that will help you increase your sales inside your shop today!
There are always places in your store that aren’t frequented often, the customers just are not seeing them.
Here’s how to remedy it quickly:
Watch your Customers 👀
Pay attention to where your customers DON’T go. Follow their path as they enter to see which parts of your store aren’t visited or what display cases aren’t seen, etc.
Ask yourself the question of why? Why aren’t customers going to those particular areas of my shop?
Is it Intuitive?
How we merchandise our store makes sense to us – but does it make sense to our customers?
We’ve had to make so many changes during this pandemic. Whether you’ve added curbside pickup or new products, you may need to reevaluate your overall plan. Maybe your floor plan and flow is off.
Take notes and be aware. Then start brainstorming.
Work the Flow
Even with small shops, it’s so important to create a traffic flow that is smart and simple. Lead them toward those products with visual aids and intuitive plans.
Try taking the following steps:
- Raise products to hip height or eye level
- Add better lighting – magic happens with lighting
- Create a great traffic flow
- Make your spaces inviting
- Add signage – your secret silent customer service
Don’t give up on a product line just yet. Following these quick, simple steps can help increase your sales immediately. The key is to keep things simple and intuitive.
Start by observing and paying attention.
Retail is always changing, and it’s certainly not what it was. But I am a firm believer that it’s better. Our customers just want to experience our shops again, and you can do that when you plan for what you can control and take easy, actionable steps.
If you want to learn more wonderful information that can help your retail shop, make sure to listen to our Creative Shop Talk Podcast!
You can also join my Retailer’s Inner Circle! Work with a community that gets you and gets that support you need for your holiday planning.
I share more on this topic here:
Foot Traffic Made Simple
My most popular mini-training!
In this 90-minute training and walk away with a simple way to complete a full month of marketing planned out and a repeatable, easy marketing framework to follow.
Then sit back and watch your customers walk in your door smiling!