Creative Shop Talk Podcast Episode 291 | It’s Not for Me…Until It Is
With Retail Coach Wendy Batten
Listen on: Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio
In This Episode:
Have you ever dismissed something quickly by thinking, “That’s not for me”?
I did. Twice on Christmas morning, if we are being honest. And both times, I was wrong.
In this episode of the Creative Shop Talk Podcast, I share two very real moments where I resisted things that, in hindsight, were exactly what I needed. Not because I didn’t want to grow, but because growth sometimes shows up feeling uncomfortable, unfamiliar, or inconvenient.
This conversation is for experienced retail shop owners who are running solid businesses, working hard, and sensing there’s another level available. Not through more hustle, but through clarity, awareness, and quietly raising standards.
The Big Idea:
We don’t resist what’s irrelevant. We resist what asks us to change how we lead.
Often, resistance shows up as dismissal:
“It’s not for me.”
“I don’t need that.”
“That’s for other people.”
In this episode, we explore why paying attention to those moments matters and how they can lead to better decisions, more confidence, and stronger leadership in your retail business.
Two Lessons From This Episode:
Lesson 1: Resistance is information.
When something triggers a fast “it’s not for me”, it’s worth pausing.
That reaction often shows up when:
- we don’t want to feel like a beginner
- we don’t want to look closely at our numbers
- we sense that something would require us to change
Avoiding numbers, systems, or data doesn’t mean they’re wrong. It usually means they matter. Clarity doesn’t shame you. It gives you options.
Lesson 2: “Fine” Can Quietly Limit Growth.
Many retail businesses aren’t broken. They’re just settled.
Settling can sound like:
- “This works well enough”
- “We’ve always done it this way”
- “It’s fine for now”
Raising your standards doesn’t mean blowing things up or spending more money. Sometimes it’s as simple as deciding you deserve better systems, better support, or a better experience for yourself and your customers.
What This Means for Retail Business Owners:
You don’t need to overhaul your entire business.
You don’t need to love numbers.
You don’t need to do what everyone else is doing.
You do need to notice where you’re dismissing things too quickly.
Start with one number, one decision, or one raised standard. That’s how clarity builds without burnout.
Resources Mentioned:
Back-of-the-Napkin Profit Calculator (Profit Planning Masterclass)
A simple, approachable way to understand your core retail numbers without overwhelm or complicated spreadsheets.
Retail Sales & Marketing Accelerator (On-Demand)
A practical course designed to help shop owners stop guessing and start making clearer, data-informed decisions around sales and marketing.
Related podcasts we think you’d like:
Episode 257: Spring Cleaning for Your Retail Business: Refresh Your Mind, Shop, and Sales
Episode 271: Back-of-the-Napkin Math: Simplifying Profit Planning for Retailers
Episode 278: Behind the Counter with Megan Macdonald: How She Built a Profitable Two-Location Shop and Gained Her Freedom
About Your Host, Wendy Batten:
In case we haven’t met…I’m Wendy Batten. I’ve been a small business owner, coach, and mentor for over 25 years. I help thoughtful, established entrepreneurs step into their role as CEO and build businesses that are profitable, meaningful, and supportive of the lives they want to live. My work blends real-world strategy with a life-first philosophy, shaped by lived experience, not theory. I’ve been there! Through honest conversations and practical insight, I invite you into bigger thinking about leadership, possibility, and how to build both business and life on purpose.
For more support from Wendy:
Hang out and connect with Wendy on IG
All of Wendy’s current programs and services for shop owners can be found HERE.
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