Hi Retailers,

Today I have three free and easy ways to change up your marketing strategy and attract more customers to your business. Remember, all the marketing you do now, will result in sales for months. This is why it is crucial to always be investing the time into marketing your business. Marketing is the fuel that runs your business. 

#1 Be of Value on Facebook and Social Media

Don’t be boring. Don’t only post things for sale. You are not Walmart, you have more to offer than sales posts. Think of your most favorite customer and put yourself in their shoes. What do they want to learn about? If you are providing posts that are interesting and helpful you will build your community. Take pictures of your process and share your technique. You will still be showcasing items for sale, building excitement demonstrating knowledge. 

You need to get creative … here’s a couple examples to get you started (click on the links to check them out):

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  • Facebook

#2 Be Easily Found

A couple of quick ways to be found:

Make it easy for your customers to find you. Sounds crazy – BUT – be sure to list your business on your personal social media pages as the, “Owner of…” Friends and family won’t always remember the name of your business so it is important to list it for them to reference. You’d be surprised how many people will look YOU up on Facebook in order to find YOUR store. So you better link them! 

 

ON YOUR FB BUSINESS PAGE: Make sure you hours of operation, location, CITY, and map is there. It’s a non negotiable.

ON YOUR WEBSITE: Quick – go look, is your location EASY for me to find you? When I do website audits I find lots of websites with locations that take 4 clicks to locate. Highlight your retail location on the front page!

Another must do – watch your SEO (what the heck? Yup – you need to know what people are looking for when looking for you online – that is SEO). It’s easier than you think.

Search Engine Optimization (SEO) words are key. Using them on everything from Google Business, Facebook, Pinterest, Instagram, etc. will help you show up when people Google you. You can always ask new customers how they found you, and if they just did a search, ask them what the typed in! 

#3 Get Out of Your Shop! 

You need to be seen in your community. Be strategic about this kind of marketing because your time is valuable. If the restaurant next door doesn’t know what your business is you are probably not doing a good job marketing to your community. You have to get your name and business out there and share your business. Go where your people are. Visit other local shops and build those relationships through conversation. Attend chamber events, local events and markets, and find business meetups near you. Network! Network! Be “known” in your community. (Cuz you’re awesome). 

 

Watch my latest IGTV on Attracting New Customers

If you’d like to watch & listen, here’s the 6-minute version for you!

 

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A post shared by Wendy Batten Creative Coach (@frontporchmercantile) on

 

Now Let’s Implement This Together!

If you’re not already part of my free Facebook group: Rockstar Creatives, join us here because we have a branding challenge going on with easy-to-implement action items … aka homework assignments.

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  • Facebook

Thanks for popping in!

Xo, 

Wendy

For more tips to creative shop owners, make sure you get on my email list to get next week’s blog.

 

 

 

 

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