Have you checked out our retailers’ Success Guide? There are so many great tips, and three that I wanted to draw your attention to so you can increase your sales in your store right away.
1. Light it up
Lisa Casey – owner of Front Porch Mercantile Moncton challenges you to light up your displays. “To feature a product, shine a brighter light on it. Keep your paint area well lit and think about highlighting key products such as a monthly promotion, colour of the month, etc., by spotlighting them. By aiming a brighter light on an area, it will give it importance and draw attention.” Lights are inexpensive and easy to add to your store. Try it, you will be amazed at what happens to sales.
2. Use the paint!
Marian Parsons (Miss Mustard Seed )shares with us that we need to make sure we are using and promoting our products. Have LOTS of items in store showcasing the products.
“This may sound obvious, but use the paint! Showcase the paint on pieces that you display or sell in your store and don’t be afraid to break out the paint and start an impromptu demo to pique the interest of customers. The more you use it, the better you are acquainted with it, and the more comfortable you’ll be selling it.”
3) What’s in it for the customer?
Jennifer Allwood, from The Magic Brush shares with us that customers need to know how it will HELP THEM. What can your paint or product do for them?
“Focus on how the paint can make life better/easier for the customer, they don’t care that it’s VOC-free, made locally, etc., they want to know they can get professional looking updated pieces easily from your paint that will make them happy. Stop talking about paint features, start talking about how it makes their life better”
How to get More Sales …
I pinky swear promise, if you just try these 3 simple tips you will see sales increase right away. I double-dog dare you to just try it, then let me know how you make out. These are just 3 of 36 tips you will find from top industry leaders in our free success guide, if you would like a copy, click here.
If you know other DIY and paint retailers friends who may benefit from these tips, I would love it if you would share with them.
Have a creative and beautiful week friends, happy selling.
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