Confidently become the CEO of your Retail business


Self Paced, On Demand Learning

Retail Made Simple:

The Success Path for Creative Shop Owners 




And yet, if you are like many of my clients, here you are trying to manage a retail business during these crazy days!

You may want more from your business this year. 

You may call yourself an accidental entrepreneur, running a business, “just winging it” and learning as you go. But now…you may be realizing you need a little more help. You’re trying to juggle all the balls and the daily growing demands, pivoting and shifting with all the changes, hoping to drive consistent foot traffic through the doors once we open again and get cash in the till and in the midst of all of this — find time to have a life.  It’s a lot. 

Maybe you realize now it’s time to take your business skills to the next level, to become “the CEO” of your beautiful business.  The creative CEO who is confident and has plans in place for business growth. Who is committed to the outcome of this business?  

The CEO has a handle on the numbers and can take the right actions to stay profitable. A CEO who understands business foundations is the key to designing a wonderful, successful retail business. 

But you may be asking…

How can YOU become ‘the CEO’ you need to be when all you feel is overwhelmed? 

The solution is finding the right path to becoming the business owner you know you need to be. 

Let me help simplify this for you.

Being an overwhelmed shopkeeper may be costing you. It’s likely costing you the energy you don’t have, the money you can’t afford to lose, and the time to enjoy your life as you wish. 

It’s time to become the CEO. Stop reacting to everything and start being more proactive in your business!    

Let me help you with my step-by-step retail business course!

Breathe easier and sleep better at night – I’ve got you!

If you know you need change, I will spare you the spiel. I don’t want to be a broken record and convince you of something you already know or don’t want. Every day we hear that another retail business is closing… these past couple of years have really separated the hobbyists from the committed business owners. Let’s make you stronger. 


Why do statistics show that 30% of new retail businesses fail during the first three years of being open, 50% during the first five years and 66% during the first 10 years?


It’s because those shop owners created a job for themselves, not a business.

They neglected the business foundations. Let’s fix that now.


If you’re like many retailers you may be:

 Going into the shop early, staying late, serving all the customers, doing the orders, etc. Maybe you are so busy that your business leaves you feeling too scattered and overwhelmed to work on the big picture projects like marketing plans and budgets that are essential for your growth.

Trying to keep up with all the social media “tips” and “tactics” that it feels like you’re throwing spaghetti at the wall to see what sticks – and your results reflect that.

You may want to just stop “winging it” and learning as you go, you want real actionable foundational techniques and strategies that translate into retail success, you’re working way too hard in your shop to be wasting your time and guessing what to focus on.

Moving forward through this other side of this pandemic you are wanting a common sense approach to running a retail business that’s doable and realistic for creative shop owners from someone who GETS it. 

A creative/passion-filled person first, who LOVES their shop but has a hard time dealing with all the business stuff so it is always left for last. You just wish you could have a  “tell me what I need to know” course or someone to tell you what to do next. 

Needing to get off the hamster wheel.

This is the help you have been looking for!

It’s your time to bring your original dream of a successful beautiful business to life.

Hi, I’m Wendy. I’m here to help.

I’ve helped hundreds of real retailers reclaim their business dream. I’ve been there: running myself into the ground, putting out fires, and wondering what the heck I’m doing. Loving the front end of my business, the customers, my shop, and sharing my passion, but feeling lost in the daily to-dos of running my brick-and-mortar and busy work, wondering why my bank balance wasn’t yielding what my efforts felt like they should.

Along the way, I discovered two key things that made the difference: asking for help and starting to plan for my success.

I learned how to create ease and profits in my retail business and thrived; it helped me build my business and now I’d committed to helping others do the same.

Imagine if you could reclaim that original dream of freedom, ease, and profits from your beautiful shop.  

You dream of a beautiful store that’s well run and making a profit with a beautiful community of customers happily shopping with you. 

Step confidently into your role as CEO.

This is what I help retailers do. Ready?


go from being a creative running a retail business juggling all the things, to becoming the CEO managing a beautiful creative business. stop spinning your wheels, being stressed and overwhelmed, and working so dang hard for little profit. 

You can be successful at retail, stay unique, and creative, and have that beautiful business life you always imagined.

Wendy Batten business coach

Let me help simplify it all for you, give you the confidence to grow and scale your business, to find the success and profits that YOU want to build that beautiful business you dreamed of… But how? How do you build a thriving retail business?

It Starts With A Simple Path.






An easy-to-digest, small bite course program that will simplify and lay the foundation brick by brick for your creative retail business.


In this self-paced on-demand course you will:


Learn how to get a focused plan on the important parts of your business, so you can get ahead in your business with more sales and clear direction and be a more confident business owner


Walk away understanding exactly where to spend your time as the CEO of your retail store. Stop being just a shopkeeper, start being the CEO. 


Leave with a better understanding of business financials – we will fill in that gap between creative and accountant so that you can be clear on where your profits are, understand and plan better for cash flow and be more confident working with your accountant, you will understand now what you should be tracking. So when it comes to the numbers, you know how to make your business more profitable


Learn how to create a simple and easy-to-follow marketing plan that works for your retail business that doesn’t just include “more social media” and be more confident about your simple selling techniques

Simply put…

More profits. Less stress.

I got ya! 

Retail Made Simple with Wendy Batten

Here’s what you’ll get in Retail Made Simple 


  • 4 modules of self-paced on demand training 
  • A workbook and checklists to help you easily work through the content and capture your ideas
  • Done for you templates and retail calculators to make it easy for you 
  • Lifetime access to the course as long as it is available on the internet, including any future updates, so you can review the training when you want

The modules in Retail Made Simple

The Success Path for Creative Shop Owners will cover:

Business Management

We will spend some time focusing on your goals for your business, looking at big-picture strategies and mindset to be the CEO of your business. We’ll build up confidence in our business and get total clarity on our goals. This is one module many previous students have said surprised them as being most important.

Retail Financials  

Intro, basic, clear, and easy. Having a clear understanding of what’s making you money, what’s not, and where the heck the money is going, will help you pivot and adjust quickly and put MORE MONEY IN YOUR POCKET!  We will cover all the basics you need to understand how to create a better profitable business, how to have conversations with your accountant and bookkeeper and be a steward for your own business. We share considerations for revenue streams for your retail business, how to understand where you are making money and where you may not be, and a basic understanding of financials in business, inventory, and the always challenging cash flow.

Retail Marketing & Sales

In Sales and Marketing, we cover ALL the things we need to simplify and target the RIGHT people in the right way to get more sales, especially during this unusual time. No more guessing what you SHOULD be doing. We will provide you with a promotional guide and help you put marketing strategies in place for your business. We also cover SELLING, and how to increase sales without “slimy” sales strategies, just great sales to support your customer’s best outcome. Let’s get foot traffic through your door and get them BUYING!

Business Planning

In our last module, we will learn how to put systems and tracking metrics in place to simplify your retail business and keep you on track along with time management tips that you will love, and we will put all the work you’ve done into a manageable 90 day plan you can just start to implement and follow and not feel so overwhelmed.

PLUS, these Bonuses to quickly accelerate your business!

Grab these EXTRA SPECIAL bonuses before January 1st, 2023!


BONUS  100+ Social Media Prompts Done-For-You social media content ideas specifically for independent shop owners. Free up your time this month by having your social posts batched and done! Imagine the freedom! ( A $100.00 Value!)

BONUS  100+ Social Media Prompts Done-For-You social media content ideas specifically for independent shop owners. Free up your time this month by having your social posts batched and done! Imagine the freedom! ( A $100.00 Value!)

SPECIAL BONUS  Personal Shop Audit  Get Wendy’s eyes on YOUR business! Wendy will take a detailed look at your shop’s business and offer critical and beneficial personal feedback on what you can implement immediately to grow your customer base and increase your revenue. ( A $300.00 Value!)

SPECIAL TIME SENSITIVE BONUS Join Wendy for a BONUS small group coaching session for new students on January 19th at 4 pm ET to get your individual questions answered! ( A $200.00 Value!)

A total value of  $700.00 in bonuses alone!

Enroll Now & Start Running Your Shop With Confidence and Clarity

The proven framework for retail shop owners in Retail Made Simple is valued at over $1,297.00, plus the additional $700.00 in bonus material

A total value of $1997.00

   FOR only $497

$FOR is only $597

Being a brick and mortar shop owner is a unique position and requires the knowledge and guidance of someone who has gone before you and knows where the challenges and pitfalls lie.  I have found my experienced mentor in Wendy.  

I have learned real actionable techniques that have translated into instant cash in my drawer.  Learning all of the foundational ideas and techniques that should be in place to run a successful store have been invaluable to me and we have been experiencing our biggest sales numbers in six years.  

If you are committed to putting the time into becoming the CEO of your business, taking control of your money and your life, then you need Wendy’s courses and groups.”


Owner, Schoolhouse Salvage

the success path for creative shop owners

If you are passionate about what you are selling and love the “front of house” part and know you have a unique shop and you are a creative first for the most part, business comes secondary – this is for you.
I’ve been there, I GET IT, we are unique with our squirrel brains with big ideas, big love for what we love what we do and we want to share it with the world – AND run a kick-butt business!! We just need a little help on the back end sometimes.
I pinky swear, this is the information you need.

everything you need to become the ceo of your creative business to find the confidence and success you have always dreamed about!

Is Retail Made Simple course right for you?

I designed The Success Path for retailers who want to get serious about their business.

You are ready if:

  • You’ve owned your brick and mortar long enough to know you need to level up
  • You know something needs to change and you are committed to making those changes
  • You know what you want from your business but are just not sure how to get there
  • You are ready to look at the big picture of your business and understand that you need to put key foundational pieces together to make it happen
  • You are ready to stop wading through the weeds of day-to-day and get on a clear path to success
  • This pandemic has shown you that you need a better handle on the business side, including system and business confidence
  • You are committed to your business success and have realized you need some business foundations to confidently move forward


Budgeting & Planning My Way To Freedom!”

This is what I learned from Wendy and her amazing course! Her style and commitment to helping shop owners with simple clear information helped me get our acts together, get organized, get planning and kill it for the Holiday Season – it was invaluable! I can’t even put into words how happy I am that I signed up for this course!

Don’t even wait, do it!! You will see too why it will be the best thing you can ever do for yourself and your business!


Owner, The Painted Attic

“One of the best business decisions I’ve ever made!”

I am amazed and so impressed by you and the way you’ve set up this course to make sense and meet us where we are, also how you have gotten to know each of your members so well – huge gratitude. HUGE ROI.

Amy H

Owner, The Hare & The Heart

“I love that Wendy delivers information from a retailer perspective backed by hands-on experience. I benefited from her business foundational blocks and insights. It’s a common sense approach that’s doable and realistic. 

I like having a plan to follow to move my business forward.  Visioning where I am going is so important and Wendy breaks this down into manageable steps.
Wendy is the real deal. She cares about her groups, works hard to keep current and share relevant information, understands the needs of the small business, and continuously provides straightforward, on-point resources that will assist in moving our businesses forward if commit to implementing these strategies. Do not hesitate to join.

Owner, Louisville Mercantile

“I can’t TELL you just how much this course meant to me. I was SO overwhelmed by ‘all of the things‘ required to run a successful shop and I really feel that this course made all the difference in the world in helping me to make my business a success.”


4 Modules from Struggling Shop Keeper to

Confident Retail Business Owner

Frequently Asked Questions

How much time do I need to do the course?

The honest answer – the more you put into it, the more you’ll get OUT of it!

However – I do recommend planning approximately one hour to go through each training module including listening to the material and implementing the strategies into your business. You have lifetime access to the materials, but, don’t let it be digital dust. Take action and it will help you save time in the long run. 

Honestly, the course participants say after completing the training they FOUND more time every week because they became more organized with time. So a little upfront time spent will pay off.

If you really want to squeeze all the goodness out of this program, I recommend about 2 hours per week(module). That said – you don’t need to implement and do all the strategies during this one round. You may want to re-watch and do, so your lifetime access means you can never fall behind in Retail Made Simple — The Success Path For Creative Shop Owners.

How is this different than other retail trainings?
I’m so glad you asked. Retail Made Simple — The Success Path For Creative Shop Owners is one of a kind and unique in that it’s designed by and for passionate heart-centered shop owners who are running independent brick and mortars. If you are passionate about what you are selling and love the “front of house” part and know you have a unique shop and you are a creative first for the most part, business comes secondary – this is for you.
I’ve been there, I GET IT, we are unique with our squirrel brains with big ideas, big love for what we love what we do and we want to share it with the world – AND run a kick-butt business!! We just need a little help on the back end sometimes.
I pinky swear, this is the information you need.
Do I get live access to Wendy with this training?

Yes, and no. Depending on the package level you purchase. This is a self-directed, on-demand course. However, if you want more support with the strategies, choose the VIP package and get access to Wendy via the Retailer’s Inner Circle Facebook group, with monthly Q&A with Wendy, post your questions any time in the private FB  group, and get a 1:1 strategy call! 

How long do I get to take the course?

You will get Lifetime access to Retail Made Simple — The Success Path For Creative Shop Owners. YUP! You read that right! You get lifetime access to the course. As long as we run this program live on our system, you’ll be part of it. You will get lifetime access to any upgrades or changes made to the course too! I’m not going to leave you, you have my support in your business journey.

I have another question, how can I reach you?
You can email me anytime [email protected]

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