Here’s your Roundtable Recap from Tuesday – Watch the replay if you missed it! Thank you all for joining us – what a great turnout and chat!
[00:00:00] Welcome and Intros
[00:06:00] Member Spotlight: Jeanne’s Big Announcement
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Jeanne shares her exciting plans to relocate and pivot her shop model to a seasonal market. I provided advice on staying positive during changes and shares examples of successful shop relocations.
[00:14:00] Navigating Challenges with the Community
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Sandy and Suzy discuss frustrations with local support and how their town’s parade timing affects Small Business Saturday. Other members, including Jeanne and me, share their experiences with similar struggles and offer creative solutions like leveraging data and community engagement strategies.
[00:39:00] Hiring for Growth
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Dan shares plans to create a PR and community outreach role. I break down the importance of defining the ROI (return on investment) and metrics for new hires and integrating them into a marketing budget.
[00:53:00] Exploring Visibility Strategies
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Members brainstorm ways to attract new customers, such as utilizing existing customer referrals, social media, and local collaborations. Chris shares her recent success with a billboard campaign that paid off within a day!
Why Watch the Replay?
This month’s Roundtable was packed with actionable advice on business pivots, handling community challenges, hiring strategically, and boosting visibility. Plus, hear inspiring wins from fellow shop owners that could spark ideas for your own business!
This month’s Roundtable was packed with actionable advice on business pivots, handling community challenges, hiring strategically, and boosting visibility. Plus, hear inspiring wins from fellow shop owners that could spark ideas for your own business!