How to rock Small Business Saturday WITHOUT having discounts!

Why do brick and mortar retailers think they need to discount and have big sales to get people in the door?

It’s simply not true.

We work hard for our margins. Discounting them 10%, 20% or more is not good for the bottom line and then we’re training our customers to look for sales.

I’m not a believer in discounts.

There I said it.

I see my retailer clients having amazing events – without the big sales and discounts!

At my creative stores, we very rarely put our products on sale, and on Small Business Saturday retailers’ first instinct is to run a big sale.

You can still make a splash, attract customers and have a great sales day without discounting your products.

Sales don’t mean anything if we don’t have a profit at the end of the day.

Specials or featured items can work if needed, but consider adding VALUE vs SALES

Did you know, small business Saturday is the highest sales day for many of my retail coaching clients?

Read that again. The highest sales day of the year, so don’t miss out!

How to Promote Shop Small Saturday
  • Pinterest
  • Facebook

Try some of the following (mostly) FREE strategies to have a successful Small Business Saturday:

1) Be grateful.  Remember people are coming to you to support small businesses, you don’t need door crasher specials and try to compete with big-box stores.  Be sure to acknowledge in person and online your gratitude.

2) Build up excitement for the day. Plan your social media, show behind the scenes, do FB lives, IG stories around the store, introduce your staff. Make a fuss, and let people know about you, your values, your store’s personality, and vibe, people buy from people they know, like, and trust. Be that person they think about when they decide to shop small business.

3) Have a door prize (maybe a workshop) and maybe a hot cider pot, free coffee, and cookies, etc. You don’t need to go crazy, but people will love the gesture.

4) Feature other small businesses in your area. (I like to make it places I know my customers also frequent.) Show people YOU shop and support local and introduce your customers to other local small businesses. Be sure to tag those businesses in your posts.

5) Use social media hashtags unique to your neighborhood or business area – people will find you with them.

6) Go on FB LIVE the day before then several times early on the day.

7) Ask customers to take selfies of themselves at your store, and share and a hashtag for a chance to win, this will get their friends interested too and customers LOVE it.  Also, encourage them to do location check-ins on FB and IG.

8) Have featured items in-store, do free demonstrations, showcase some of your DIY products, highlight some special items customers are always asking about. Make it an event.

9) Invite other vendors, makers, etc to come to your shop for the day to sell, or demo their products “meet the makers”. This works especially well if you already sell the artisan’s work in the store.

10) Collaborate with other small businesses in your neighborhood, the local deli, or bakery or wine store, neighboring store. Have a contest, a scavenger hunt, or draw if they visit 4 of the 8, etc. Get creative with your fellow small businesses.

Add value – with experiences and fun, you can do a gift with purchase or door prize, but you don’t need to discount all your product.

The key is to remember people WANT to shop small businesses and have an experience. Your job is to build excitement and let them know you are there and you appreciate them visiting. Make Small Business Saturday an experience.

 Separate yourself from the chaos and impersonal Black Friday shopping at the big box stores – stand out!

Take your brick in mortar to the next level next year!

If you’re ready to put the pedal to the metal for next year for your brick and mortar… you have to put on your CEO hat and learn the foundations of business to make your store profitable. You have to do the work.

If you want some help planning out your BEST RETAIL YEAR EVER– join us for a LIVE PLANNING SESSION, with workbook and goal planning in place inside my Retailers Inner Circle coaching group. We’d love to help you have the best year ever! Join us here.

Bonus! Here are a few hashtags you can use to promote your shop’s Small Saturday event

In addition to your area’s hashtags: #shopsmall #shoplocal #smallbusiness #smallbiz #businessowner #smallbusinessowner #smallbusinessweek #smallbusinesssaturday #smallbusinessowners #smallbusinesslove #smallbizowner #smallbizlife #creativeentrepreneur #smallbizsat #lovelocal #momandpop

And a few other shopping hashtags to try #creativebiz #creativeshop #creativestudio #shopoholics #shoppingday #retailtherapy #retail #store #shopping

 

Catch m Biz Tip lives on FB @https://www.facebook.com/WendyBattenbizcoach

What do you do on Small Business Saturday to ensure a successful sales day? Let me know, I’d love to hear from you, and here’s to a fabulous Small Business Saturday for your store!

Xo, Wendy

Pin me!

I’d love it if you shared my pin below on Pinterest! Find me on Pinterest @FrontPorchMercantile for more business inspiration and biz tips!

Retail coach Wendy Batten shares best practices for your best Small Business Saturday
  • Pinterest
  • Facebook

SaveSave

SaveSave

The Creative Shop Owner's Success Guide

  • Pinterest
  • Facebook

This is the biggest shortcut to increasing your DIY & paint sales!

I have 12 of the paint industry's top retailers, earners and DIY professionals sharing their best practices to selling paint and products. Download my free success guide right here!

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

Other Recent Posts

5 Strategies to Manage Overwhelm

How do you manage overwhelm in your retail business? How do you decide what to focus on and how to get it done, and what to set aside? During this crazy time of year, I'm seeing a lot of my Retailer's in the Inner Circle running super busy shops, and of course, there...

read more

In Their Shop: Meet Royce Hunt

In Their Shop series highlights inspiring and successful members of the Retailer Inner Circle in their beautiful shops! Here we find out how they work, some behind the scenes, and they'll share some of their secrets and best tips with us.   Meet Royce!   Tell us about...

read more

In Their Shop: Meet Louise McManus

In Their Shop series highlights inspiring and successful members of the Retailer Inner Circle in their beautiful shops! Here we find out how they work, some behind the scenes, and they'll share some of their secrets and best tips with us.   Tell us about your business...

read more

Marketing tip: Use Pattern Interrupt for More Retail Sales

HoW are yoU standing oUt and getting your cUstomer's aTTention this wEEk?  What is a pattern interrupt? A quick and easy win for your business by getting their attention. Changing things up! Shake up the norm. Do something different. Be rememberable or noticeable. If...

read more

In Their Shop: Meet Kelly Wiler of Girl UPcycled Studio

In Their Shop series highlights inspiring and successful members of the Retailer Inner Circle in their beautiful shops! Here we find out how they work, some behind the scenes, and they'll share some of their secrets and best tips with us.   Tell us about your...

read more

Pin It on Pinterest