Mediocre retail is dead.
Don’t be mediocre.
Did you know only 12-20 % of all sales are made online? Yup. That number is growing but still, 80% of people buy in stores.
Customers still want to see, touch, feel and EXPERIENCE in-store retail.
What they do not want? Big box, cold, uninterested retail.
We are UNIQUELY situated as the type of retail that the big box stores WISH they were.
Customers are more aware now than ever about the impact local has on the economy of their town.
Here’s what shoppers are looking for, and what’s working for savvy shop owners this year:
- They create an experience – customers want to have an experience when they shop. This can be as simple as a beautiful shop, that looks, smells, and feels good, that they feel welcomed in and are treated with kindness and knowledgeable staff.
- Successful shop owners ensure customer success – in all aspects of product knowledge, that they have a successful experience with anything they buy.
- Smart retailers wow and delight their customers – they go that extra %
- They are willing to change and pivot, watch trends and be willing to make changes, they stay aware of their customer’s needs and wants
- They add an online shop or easy access (curbside etc) for their customer’s convenience
- They become the “GO TO” in the area – they create a brand reputation and deliver
- They create allies and believers – building “raving fans” and a community of customers
- They understand “chatter matters” – they can be seen and found, online social media, in searches, and are well known in the community
- They connect, personalize and humanize experiences – sharing your story and that of their customers
- Local shopping has a new awareness, people WANT to support local, they WANT to shop with a conscience – be conscience of their needs as well (hours, policies, service).
Overall, if you sell from a place of service, always make it about your cutomer and and how you can serve them better.
People buy from people they know, like, and trust – but also who they become LOYAL to.
Let them know your business, some behind the scenes, and stop using “retail is dead” as an excuse for low sales.
Are you creating an awesome experience for your customers?
Remember, retail is not dead, mediocre retail is dead.
Mediocracy is defined as being unwilling to change, something, that it is of average quality but you think it should be better.
We are perfectly placed to thrive in retail, let me know if I can help you!
We’ve got this! Wendy
Listen to the Creative Shop Talk podcast for more helpful retail tips!
I’d love it if you shared my pin below on Pinterest! Find me on Pinterest @FrontPorchMercantile for more Creative inspiration and Creative Biz Tips for your brick-and-mortar store.
Have you checked out our retailers’ Success Guide? There are so many great tips, and three that I wanted to draw your attention to so you can increase your sales in your store right away.
1. Light it up
Lisa Casey – owner of Front Porch Mercantile Moncton challenges you to light up your displays. “To feature a product, shine a brighter light on it. Keep your paint area well lit and think about highlighting key products such as a monthly promotion, colour of the month, etc., by spotlighting them. By aiming a brighter light on an area, it will give it importance and draw attention.” Lights are inexpensive and easy to add to your store. Try it, you will be amazed at what happens to sales.
2. Use the paint!
Marian Parsons (Miss Mustard Seed )shares with us that we need to make sure we are using and promoting our products. Have LOTS of items in store showcasing the products.
“This may sound obvious, but use the paint! Showcase the paint on pieces that you display or sell in your store and don’t be afraid to break out the paint and start an impromptu demo to pique the interest of customers. The more you use it, the better you are acquainted with it, and the more comfortable you’ll be selling it.”
3) What’s in it for the customer?
Jennifer Allwood, from The Magic Brush shares with us that customers need to know how it will HELP THEM. What can your paint or product do for them?
“Focus on how the paint can make life better/easier for the customer, they don’t care that it’s VOC-free, made locally, etc., they want to know they can get professional looking updated pieces easily from your paint that will make them happy. Stop talking about paint features, start talking about how it makes their life better”
How to get More Sales …
I pinky swear promise, if you just try these 3 simple tips you will see sales increase right away. I double-dog dare you to just try it, then let me know how you make out. These are just 3 of 36 tips you will find from top industry leaders in our free success guide, if you would like a copy, click here.
If you know other DIY and paint retailers friends who may benefit from these tips, I would love it if you would share with them.
Have a creative and beautiful week friends, happy selling.
I’d love it if you shared my pin below on Pinterest! Find me on Pinterest @FrontPorchMercantile for more Creative inspiration and Creative Biz Tips for your brick and mortar store.