Creative Shop Talk Podcast Episode 229 | Having a Monthly Playbook for Your Retail Shop

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Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

In This Episode: 

You hear me say it in every episode, but it’s true: running a retail business doesn’t have to be so hard! Sure, there are aspects of it that feel hard and heavy sometimes, but help is here. Let’s chat a bit about the magical tool I’ve created inside of the Retailer’s Inner Circle that keeps my retailers on track every month called the Retailer’s Playbook. Get your CEO hat out!

The Retailer’s Playbook was created because I had so many retailers urging me to tell them what they need to do every month. 

It is a multi-page document that helps you track your progress, plan your social media and promotions, increase your profits, and stay on top of the day-to-day tasks that often go by the wayside.

Retailers love the Playbook because it frees up their time, empowers them to make decisions in their shops, and has the potential to increase profitability. Having freedom in your retail business looks different for everyone, but one thing we all have to have to stay afloat is profitability.

How the Retailer’s Playbook can help you:

Key Elements of the Playbook

• Reflection questions: Getting curious on what worked, what didn’t, and where we can improve
• Goal Setting: Focus on setting realistic revenue, marketing, and operational goals that are results-driven
• Marketing Calendar: Provides pre-planned email subject lines, social posts, and promotions/events
• Operational Tasks Checklist: Make sure everything is done—inventory, bank statements, and managing your team – 
• Self-Care & Mindset: I include reminders for self-care because if we aren’t well, neither is our business

Why I Believe You Need a Monthly Playbook

• It keeps your operations, marketing, and finances on track
• You’ll feel more clarity and direction each month
• It reduces the chaos we often feel, especially during busy seasons

How you can get a Monthly Retailer’s Playbook

Join us inside my Retailer’s Inner Circle coaching program. The Retailer’s Playbook is exclusive to the Retailer’s Inner Circle and is just a small piece of all of the great tools available in that group. 

We also have a monthly group coaching call, countless masterclasses that are taught by me and other guest experts, small progress pod groups that meet weekly to help keep each other on track, and so much more. Join us now, ahead of Q4! See you inside!

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Ready to Level Up? Join the Retailer’s Inner Circle.

Here’s everything you need to know about the Retailer’s Inner Circle. You’ll have access to countless Masterclasses including Foot Traffic Made Simple, Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop. And Q4 is coming! We’ve got your back. You don’t have to do retail alone!

Related podcasts we think you’d like:

Episode 195: The Numbers Successful Retail Shop Owners are Measuring

Episode 204: Behind the Counter: Meet Inner Circle Member Jeanne Terrill

Episode 206: Behind the Scenes: New Retailer’s Inner Circle Support

Episode 228: Protecting Your Retail Store: Simple & Effective Loss Prevention Tips

About Your Host, Wendy Batten:

In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe and Review in iTunes:

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rock star, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Creative Shop Talk Podcast Episode 228 | Protecting your Retail Store: Simple & Effective Loss Prevention Tips

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Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

In This Episode: 

As independent retailers, protecting our stores, staff, and ourselves is always a top priority, right? How do you ensure safety among your staff and yourself – especially when it comes to loss prevention? In this episode of the Creative Shop Talk Podcast, I am sharing practical tips to prevent both external (shoplifting by customers) and internal (staff) theft to ensure your shop stays safe, profitable, and secure for everyone.

Here are some of the key takeaways from the episode:

• Inventory is Money: Every piece of stock represents your revenue and you need to be vigilant about protecting it. Do you have a handle on your inventory? Is your POS up to date? Do you have cameras in place and separation of duties among your employees?
• Safety First for You and Your Staff:
  • Ensure your team feels safe by having clear protocols for dealing with shoplifters. Never confront them directly—safety is more important than merchandise.
  • Empower staff to trust their instincts and call the police if something feels off. Prioritize their well-being in every situation – do not confront shoplifters, call the police and allow them to handle the situation.
• Best Practices for Loss Prevention:
  • Engage customers as soon as they enter the shop and ensure visibility in all store areas.
  • Use simple tools like mirrors, security cameras, and clear layouts to reduce theft.
  • Foster a culture of awareness with your team, making sure they know you are paying attention.
  • POS Systems and Inventory Management: Track inventory regularly, audit stock, and ensure employees are aware that it’s being monitored.
  • Separation of Duties: Rotate responsibilities for handling cash and inventory to avoid unchecked control. 

Loss prevention isn’t just about protecting your inventory—it’s about keeping yourself, your team, and your business safe. By implementing these strategies, you’ll reduce risk and ensure a secure environment for everyone.

Catch the next episode for tips on end-of-month preparation!

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Ready to Level Up? Join the Retailer’s Inner Circle.

Here’s everything you need to know about the Retailer’s Inner Circle. You’ll have access to countless Masterclasses including Foot Traffic Made Simple, Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop. And Q4 is coming! We’ve got your back. You don’t have to do retail alone!

Related podcasts we think you’d like:

Episode 104: Tight on Cash Flow? Let’s Turn Your Old Inventory into Cash!

Episode 193: Retailers: First Impressions Count!

Episode 208: Stacking Your Team with Guest Expert Shelli Warren

About Your Host, Wendy Batten:

In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe and Review in iTunes:

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rock star, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Creative Shop Talk Podcast Episode 227 | Improve Customer Loyalty and Become Referable with Katrina Scarlett

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Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

In This Episode: 

Do you feel like you are always looking for new customers? Did you know that it is less expensive to keep your customers coming back than it is to market to new ones?

In this episode of The Creative Shop Talk Podcast, I’m sitting down with Katrina Scarlett of Scarlett & Co. to chat about how independent retailers can elevate their in-store experience through a hospitality-driven approach and focus on customer retention. Katrina is a customer experience expert whose company specializes in helping clients improve retention, satisfaction, and monetization efforts to make a bigger impact. While she works now mostly with authors and coaches, her experience and approach are perfect for retail. I am so inspired by her work and am excited to share this conversation with you. Let’s dive in!

Here are some of the highlights and major touchpoints of our chat:

• Customer Retention as a Key Strategy: Katrina emphasized that customer retention goes beyond repeat visits—it’s about creating loyalty and fostering a referral network. Loyal customers not only return but also spread the word, helping retailers grow their business organically.
• The Five Pillars of Customer Experience: Katrina’s framework focuses on five essential areas that retailers should prioritize and with this framework, can set up actual operational guidelines for their staff and business. 
  1. Culture: A customer-centric culture should start from the top and flow throughout the entire team.
  2. Service: Retailers should focus on delivering more than just basic customer service—serving with intention and heart is essential.
  3. Offers: Product mixes should cater to customers’ needs and desires, not just the store owner’s preferences.
  4. Operations: Streamlining processes and systems makes shopping easier and frictionless for customers.
  5. Journey: The customer journey includes every interaction and touch point, from first impressions online to in-store purchases and beyond.
• Adopting a Hospitality Mindset: Adopting a hospitality-first approach in retail is key. Treating customers like valued guests can make a significant impact on their experience and loyalty.
• Importance of Operations: Efficient operations, such as easy returns and smooth checkout processes, are vital for improving the overall customer experience. Katrina highlights that operational decisions should always consider both the business and the customer’s experience.
• Customer-Centric Focus: The success of a retail store is built on the satisfaction of its customers. Period. 

“Return to your heart of service.” -Katrina Scarlett

Listen to the full episode to hear more ideas, the why and how to’s. You will gain actionable insights into how to improve your retail shop’s customer experience, build stronger loyalty, and create a hospitality-driven retail culture!

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About Katrina and Scarlett & Co.

Katrina Scarlett is the founder and driving force behind Scarlett & Co., a company that specializes in helping authors and coaches improve their client retention, satisfaction and monetization efforts so they can increase their profits and expand their impact. 

You can follow along with Katrina and Scarlett & Co. here:

Website | Instagram | Facebook | LinkedIn

17 Easy Ways to Improve Client Satisfaction & Retention

Ready to Level Up? Join the Retailer’s Inner Circle.

Here’s everything you need to know about the Retailer’s Inner Circle. You’ll have access to countless Masterclasses including Foot Traffic Made Simple, Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop. And Q4 is coming! We’ve got your back. You don’t have to do retail alone!

Related podcasts we think you’d like:

Episode 93: How to Wow and Delight Your Customers and Keep Them Coming Back

Episode 118: How to Create Loyalty and Amazing Customer Experiences with Author Shep Hyken

Episode 144: How to Create a Customer Journey Map

Episode 215: Coffee Break Chat: Customer Service vs. Customer Experience

About Your Host, Wendy Batten:

In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe and Review in iTunes:

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rock star, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Creative Shop Talk Podcast Episode 226 | Does your Shop’s Reality Match your Vision?

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Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

In This Episode: 

Something I encourage my retailers to ask themselves regularly: Does the vision I have for my retail shop match its reality?

Running a successful retail shop involves more than just great products and a love for your store. The true test is whether your shop’s current reality aligns with the vision you originally had and the vision you desire to have. 

Are there areas of your business that feel messy or hard or annoying to you? This happens to all of us, but it must be corrected. As with any thriving ecosystem, there has to be balance and alignment – and that’s where my Retailer’s Ecosystem framework comes in.

Here’s a quick guide to help you assess and realign your business:

• Evaluate Your Vision: Does your shop’s daily operations reflect the atmosphere, customer experience, flow of your daily business life, staff interactions and income you initially envisioned? If not, it’s time to reassess and adjust.
• Retail Ecosystem Check: Success in retail (and for your own personal payroll as a retail shop owner) hinges on a balanced ecosystem.

We suggest you evaluate and assess these four critical areas:

1. CEO/Visionary Role: As the leader, you must maintain a healthy mindset, clear future planning, and strong personal habits. Your energy and vision set the tone for the store. How often do you invest in your own personal development as your business evolves?
2. Marketing Strategy: Go beyond social media. Develop a comprehensive strategy that includes customer experience, visibility, and brand consistency. Measure your efforts with clear strategy and metrics for things like conversion rates as you work to turn browsers to buyers, and in store sales and order value increase strategies etc. Do you have a full marketing strategy in place? It can be simple, but it needs to cover all areas. Attract, engage, serve, and wow and delight your customers. 
3. Operations & Systems: Streamline your shop’s operations with clear systems and shop standards. Implementing standardized procedures for everything from customer service to daily cleaning can transform chaos into order.
4. Financial Alignment: Don’t shy away from your numbers. Understand your finances, including pricing, inventory management, and profitability metrics. Confidence in this area empowers better decision-making.

• Continuous Improvement: Retail success isn’t static. Regularly revisit and refine these areas to ensure your business evolves in line with your vision.

Listen in on the full episode for more information!

If you need more support, I hope you’ll join me and like-minded retailers in the Retailers Inner Circle, where ongoing training and resources are available to help you keep your retail ecosystem thriving. We have masterclasses covering every level of the retailer’s ecosystem to help you level up your retail shop and grow a successful business.

Your next step:

Reflect on the four areas above and identify where your business might need a little more attention. Making small adjustments can lead to big improvements in profitability, joy, and overall business success. And if you are ready to level up… join the Retailer’s Inner Circle.

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Ready to Level Up? Join the Retailer’s Inner Circle.

Here’s everything you need to know about the Retailer’s Inner Circle. You’ll have access to countless Masterclasses including Foot Traffic Made Simple, Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop. And Q4 is coming! We’ve got your back. You don’t have to do retail alone!

Related podcasts we think you’d like:

Episode 94: The Retailer’s Ecosystem: Where to Spend Your Time and Focus Within Your Business

Episode 130: The Karate Kid Stages Will Help Your Retail Business

Episodes 163-166: Simple Sales Strategy Series

About Your Host, Wendy Batten:

In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe and Review in iTunes:

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rock star, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Creative Shop Talk Podcast Episode 225 | Practicing Self-Care While Running a Retail Business

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Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

Looking for a retail survival guide for the Holidays? I’ve got you! My Holiday Success Bootcamp is truly all you need to rock the 4th quarter in your retail business. And the best news is you can purchase it as a stand-alone masterclass this year! Don’t wing it this holiday season! Grab it here!

The Holiday Success Bootcamp got a glow-up in 2024! In addition to the 5 masterclass sessions, the program also includes:

• A list of curated ideas (that we know work!) for promotional events for every holiday/celebration from October through January
• 6 editable email templates every retailer should send between Black Friday and New Year’s Day
• Holiday gift certificate templates
• Social media prompts and editable Q4 Canva graphics that make scheduling posts for the holidays EASY
• …and so much more!

In This Episode: 

Happy September! Did you know September is Self-Care Awareness Month? Well, it is – so let’s talk about it. As I’m sure you know by now, running a retail business is rewarding, but it can also be overwhelming. This episode of the Creative Shop Talk Podcast focuses on self-care for retail shop owners.

As retail shop owners, we must remember that self-care isn’t selfish at all.

It’s SO important to avoid burnout in your retail business. So let’s talk about being the CEO of your life, not just your business. 

Some points discussed in this episode:

• Self-Care Awareness Month: This is the perfect time to step back and decide what self-care means for you and what works to help you feel cared for in your personal life and in your biz

• Your life needs you: I chat about checking in on different areas of your life and why you need to prioritize them.
• Health and Energy: Focus on your health by optimizing sleep, movement, and nutrition. Small improvements in these areas lead to greater energy, which fuels your business.
• Mental Health: Be mindful of stress and anxiety. Recognize the signs of overworking, and take steps to relax, such as reducing screen time and practicing mindfulness. 
• Set Boundaries: Learn to say “no” to things that drain your energy and be clear about your goals. When you are planned out and clear about your priorities, it’s easier to manage the day-to-day. 
• People: Surround yourself with people who lift you up. Be intentional about being in the room with people who have a solution mindset, not a complaint mindset, those who give you energy, not take it. 
• Hobbies and Joy: Rediscover hobbies and activities that make you happy. (Yes, you need to make time for fun and joy). This doesn’t just benefit you—it helps everyone around you.

“Pay attention to the tension. We unintentionally ignore some areas of our lives unless we’re being intentional. So, what do you need to feel alive and thrive?” – Wendy Batten

When you take care of yourself, you can show up stronger for your business and your loved ones. So tell me: what does self-care look like for you? What are your best tips?

And remember: running a retail business doesn’t have to be so hard – and you don’t have to do it alone! The Inner Circle is always open and full of like-minded retailers who’ve been where you are. And the masterclasses will have you thinking about your business in ways you haven’t before. See you inside! 

“The world belongs to the energetic.” – Ralph Waldo Emerson

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Ready to Level Up? Join the Retailer’s Inner Circle.

Here’s everything you need to know about the Retailer’s Inner Circle. You’ll have access to countless Masterclasses including Foot Traffic Made Simple, Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop. And Q4 is coming! We’ve got your back. You don’t have to do retail alone!

Related podcasts we think you’d like:

Episode 106: Multi-Passionate Jo Packham and the Creative Business Journey

Episode 185: Avoid Burnout with Guest Expert Dr. Ashley Margeson

About Your Host, Wendy Batten:

In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe and Review in iTunes:

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rock star, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!