Behind the Counter: Retail Growth Tips You Want to Try with Yarn Store Guru Cadence Kidwell | Episode 266

Behind the Counter: Retail Growth Tips You Want to Try with Yarn Store Guru Cadence Kidwell | Episode 266

 Creative Shop Talk Podcast Episode 266 | Behind the Counter: Retail Growth Tips You Want to Try with Yarn Store Guru Cadence Kidwell

Creative Shop Talk Podcast Episode 266 | Behind the Counter: Retail Growth Tips You Want to Try with Yarn Store Guru Cadence Kidwell | with Retail Coach Wendy Batten
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With Retail Coach Wendy Batten

Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

In This Episode: 

Running a retail business isn’t just about WHAT you sell—it’s about WHO you bringing together in your retail store. 

In this heartwarming and wisdom-filled episode, Cadence Kidwell of Fuzzy Goat (a yarn store in Thomasville, Georgia) shares how she’s built a thriving business rooted in connection, creativity, and community support. Whether you’re a seasoned retailer or just starting out, Cadence’s story will inspire you to think big, act bravely, and build something meaningful.

Key Takeaways from a Retail Yarn Store Owner:

  • Cadence shares her inspirational journey from university teacher to yarn shop owner
  • Why community is the most important product she sells
  • How she built a strong, trusted team that loves the store like it’s their own
  • Creative marketing tools she swears by (like countdowns and story-driven videos)
  • How events like Local Yarn Shop Day bring huge in-store traffic
  • Why offering benefits like retirement plans helps retain staff
  • The importance of mentorship, coaching, and always learning something new

“We are not just selling yarn. We are selling connection and whimsy.” -Cadence Kidwell

About Cadence and Fuzzy Goat:

Prior to opening Fuzzy Goat, Cadence Kidwell obtained a PhD in Creative Writing and designed a certificate program for students to develop cultural competencies while working at Florida State University. She was happy with that career but began dreaming of her own shop. She decided that she could either steady-on into the last decade of university life or she could join the makers’ life by building a business from a rough-worn building & filling it with beautiful yarns made by strong women. 

Luckily for Thomasville (and the rest of us) she chose the latter. Fuzzy Goat is truly an independent business with over 90% of our merchandise created by other independent women makers. Fuzzy Goat creates a space where conversation across generations and life experiences is valued and sought after.

Follow along with Cadence and Fuzzy Goat here:

Website | Instagram | Facebook

Use code SHOPTALK to get 11% off your order through Fuzzy Goat’s website!

Creative Shop Talk Podcast Episode 266 | Behind the Counter: Retail Growth Tips You Want to Try with Yarn Store Guru Cadence Kidwell | with Retail Coach Wendy Batten
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Related podcasts we think you’d like:

Episode 183: Fine Tuning Your Business Operations with Business Strategist Gwen Bortner

Episode 244: Behind the Counter: From E-Commerce to Brick and Mortar with Chris Waddy of Loopy Wool

Episode 259: Behind the Counter: Building a Unique Retail Shop with Heart with Amy & Chris Hart

About Your Host, Wendy Batten:

In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe and Review in iTunes:

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rock star, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

How to Have a Summer of Ease Without Losing Retail Momentum | Episode 265

How to Have a Summer of Ease Without Losing Retail Momentum | Episode 265

 Creative Shop Talk Podcast Episode 265 | How to Have a Summer of Ease Without Losing Retail Momentum

Creative Shop Talk Podcast Episode 265 | How to Have a Summer of Ease Without Losing Retail Momentum | with Retail Coach Wendy Batten
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With Retail Coach Wendy Batten

Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

In This Episode: 

Let’s make this summer your most joyful and productive yet, without the burnout.

In this episode, I’m sharing how to embrace a “Summer of Ease” while still keeping your retail business humming along behind the scenes. Whether you’re a brick-and-mortar owner in peak tourist season or experiencing a slower Q3, this one’s for you.

We’re trading hustle for harmony by leaning into three core pillars: (1) Fun (yes, you need it!), (2) Rest (not a reward, but part of your job), and (3) Momentum (because Q4 is coming and we need to be ready!)

How to Create Retail Ease this Summer:

  • Schedule your calendar and your team’s through September
  • Pre-plan promotions, social content, and email marketing
  • Reuse great content from last year (no one remembers your July 2023 meme, it’s fine)
  • Humanize your brand with softer summer content (think beach reads and mojito recipes)
  • Hand off live sales, store tours, or event planning to your team or guest hosts
  • Let go of the guilt and get off your phone and POS app while you’re away

“Watching your POS like a hawk is not making things sell faster.” 

Your Next Steps:

Get out your calendar and do some planning! And let’s connect on Instagram! What are your top tips for planning your summer of ease? I’d love to hear from you. Screenshot this episode and tag me on Instagram, or just jump into my DMs.

If you’re a member of the Retailer’s Inner Circle, check your monthly playbooks. They’re packed with done-for-you email prompts, promotional calendars, and content ideas to make this even easier.

And if you aren’t…join my supportive community of retailers in the Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.

Creative Shop Talk Podcast Episode 265 | How to Have a Summer of Ease Without Losing Retail Momentum | with Retail Coach Wendy Batten
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Related podcasts we think you’d like:

Episode 82: 5 Steps to Simplify Your Content Planning

Episode 143: How to Plan and Host Successful Events and Promotions in Your Retail Shop

Episode 253: Mastering Social Selling

About Your Host, Wendy Batten:

In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe and Review in iTunes:

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rock star, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Turn Your Summer Slowdown Into a Retail Reset | Episode 264

Turn Your Summer Slowdown Into a Retail Reset | Episode 264

 Creative Shop Talk Podcast Episode 264 | Turn Your Summer Slowdown Into a Retail Reset

Creative Shop Talk Podcast Episode 264 | Turn Your Summer Slowdown into a a Retail Reset | with Retail Coach Wendy Batten
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With Retail Coach Wendy Batten

Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

In This Episode: 

Let’s talk about the “summer slowdown,” shall we? 

We’re flipping the script on the summer slowdown and showing you how to use any quiet time as a powerful CEO reset. Whether it’s organizing your back-end systems, strengthening customer relationships, or proactively planning for Q4, this season can be one of your most productive if approached with intention – and I’m showing you how.

We’re diving into practical and mindset-driven strategies for using this seasonal dip to build momentum, clarity, and energy. Learn how to schedule a “money date” with your financials and declutter your tech stack. We’ll also plant the seeds for a successful holiday season!

Let’s Talk Retail Reset:

  • Why a slower season can be your biggest strategic advantage
  • How to use your CEO date to make smarter inventory decisions
  • Ways to deepen customer relationships and build brand loyalty
  • Quick backend system fixes that can boost efficiency
  • How to use the summer to prep for a stress-free Q4 and holiday season
  • Why mindset matters more than momentum during seasonal dips

Your Next Steps:

If you found this episode helpful in any way, I would LOVE if you would share it with a fellow shop owner who might need a mindset shift! Then tag me on Instagram (@wendybatten.biz) with your summer reset plans. I’d love to hear from you!

And then …join my supportive community of retailers in the Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.

Creative Shop Talk Podcast Episode 264 | Turn Your Summer Slowdown into a a Retail Reset | with Retail Coach Wendy Batten
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Need More?

Join me for my first Retailer’s CEO Planning Day TOMORROW! This is a new program I’m offering. We will meet together in a small group and spend an afternoon doing some intensive quarterly CEO-level planning for your business. It comes with pre-meeting vision planning prompts, 4 hours of a focused planning session with me and a small group, 2 weeks of support from me, and a retail success toolkit to help you every step of the way! See you there!

Or join my supportive community of retailers in my Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.

Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.

Related podcasts we think you’d like:

Episode 115: How to Tame All of Those Great Ideas

Episode 116: What to Do if It’s Slow: Summer Strategy Series

Episode 216: Create a Summer of Ease for Your Retail Shop

About Your Host, Wendy Batten:

In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe and Review in iTunes:

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rock star, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Why CEO Time Isn’t Optional in Your Retail Business | Episode 263

Why CEO Time Isn’t Optional in Your Retail Business | Episode 263

 Creative Shop Talk Podcast Episode 263 | Why CEO Time Isn’t Optional in Your Retail Business

Creative Shop Talk Podcast Episode 263 | Why CEO Time Isn't Optional in Your Retail Business | with Retail Coach Wendy Batten
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With Retail Coach Wendy Batten

Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

In This Episode: 

Do you struggle to schedule and/or keep your CEO dates with yourself? Running your shop like a true CEO isn’t just for big-box retailers: it’s for independent creative retail shop owners just like you – trust me on this. If you’ve ever felt like your business is dragging you down; if you KNOW you aren’t spending your time on the things you should be…this episode is for you.

Not sold on why CEO time is crucial? Unsure of where or why to start? Wondering what you should be doing during your CEO date? Listen in now!

Takeaways for Indie Retailers:

  • Hard seasons are normal – Obstacles come with owning a business. What matters is how you move through them.
  • Stop playing small – Don’t let busy work keep you from doing the real CEO work that moves the needle.
  • You can’t scale with hustle and heart alone – Aligned action is what brings joy, profit, and freedom.
  • Take a pause and plan – A regular CEO date with yourself brings clarity and confidence.

What to Focus on During CEO Time:

  • Strategic planning (not just goal setting)
  • Reviewing what worked and what didn’t
  • Understanding your income streams and profit margins
  • Creating intentional marketing, not last-minute campaigns

So what is your next step? Join me for a productive afternoon of planning out your next 90 days in my Retailer’s CEO Planning Day on June 10th! This is a new program I’m offering. We will meet together in a small group and spend an afternoon doing some intensive quarterly CEO-level planning for your business. It comes with pre-meeting vision planning prompts, 4 hours of a focused planning session with me and a small group, 2 weeks of support from me, and a retail success toolkit to help you every step of the way! Save $100 by registering by June 6th. See you there!

  •  

Creative Shop Talk Podcast Episode 263 | Why CEO Time Isn't Optional in Your Retail Business | with Retail Coach Wendy Batten
  • Pinterest
  • Facebook

Need More?

Join me for my first Retailer’s CEO Planning Day on June 10th! This is a new program I’m offering. We will meet together in a small group and spend an afternoon doing some intensive quarterly CEO-level planning for your business. It comes with pre-meeting vision planning prompts, 4 hours of a focused planning session with me and a small group, 2 weeks of support from me, and a retail success toolkit to help you every step of the way! Save $100 by registering by June 6th. See you there!

Or join my supportive community of retailers in my Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.

Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.

Related podcasts we think you’d like:

Episode 33: The CEO Date: A Non-Negotiable Habit is Key to Creative CEO Success

Episode 88: Retailer Success Series: Making Pivotal (and scary) CEO Decisions with Retailer Melanie Kolb

Episode 133: Retailer Success Series: Community, Culture, and CEO Mindset with Amy Cseh

About Your Host, Wendy Batten:

In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe and Review in iTunes:

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rock star, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

11 Tiny Habits That Will Make Your Retail Business Better | Episode 262

11 Tiny Habits That Will Make Your Retail Business Better | Episode 262

 Creative Shop Talk Podcast Episode 262 | 11 Tiny Habits That Will Make Your Retail Business Better

Creative Shop Talk Podcast Episode 262 | 11 Tiny Habits that Will Make Your Retail Business Better | with Retail Coach Wendy Batten
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With Retail Coach Wendy Batten

Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

In This Episode: 

Small habits can lead to big results!

In this episode of the Creative Shop Talk Podcast, I’m sharing 11 easy-to-start micro habits that can totally transform your retail business. These habits may be small, but they pack a powerful punch. From looking at your numbers to making faster decisions, I’ll give you real-world, simple advice that WORKS.

Whether you run a boutique, a gift shop, or a creative space, these tips will help you grow with confidence — and have fun doing it!

11 Micro Habits for Independent Retailers:

  • Don’t “Ostrich” – Stop hiding from your business numbers. Look at them daily so there are no surprises.
  • Always Be Learning – Reading 10 minutes a day or listening to a podcast can level up your skills.
  • Ditch the Burden Mindset – Remember, you get to run this business. Approach it with joy, not dread.
  • Use a “Yet” Mindset – “I’m not good at planning… yet.” Add “yet” to reframe your self-talk.
  • Ask: How Can I Make This Easier? – Don’t overcomplicate. Ask who or what can help.
  • Crush Self-Doubt – Keep a list of wins, kind words, and proud moments to boost your confidence.
  • Set Clear Goals – Know what you’re aiming for so your daily actions move you closer to it.
  • Look Up – Don’t get stuck in the day-to-day. Plan 90 days out. Know what your customers are experiencing.
  • Prioritize Your Health – A healthy YOU means a stronger business. Protect your time and energy.
  • Decide Faster – Avoiding decisions holds you back. Be intentional and aligned with your goals.
  • Make it Fun – This is your dream! Bring energy and joy into your day-to-day.

 

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Creative Shop Talk Podcast Episode 262 | 11 Tiny Habits that Will Make Your Retail Business Better | with Retail Coach Wendy Batten
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Need More?

Join me and our supportive community of retailers in my Retailer’s Inner Circle! There is so much to love about the Inner Circle: access to countless masterclasses on everything from inventory management to money matters, a supportive community of like-minded retailers to bounce ideas off of, a monthly playbook to track your progress and help you plan your events and promotions, and so much more. Check it out HERE.

Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.

Related podcasts we think you’d like:

Episode 124: Confident Decision Making Made Easy with Business & Life Coach Andrea Liebross

Episode 229: Having a Monthly Playbook for Your Retail Shop

Episode 261: How to Stay Focused and Get Things Done

About Your Host, Wendy Batten:

In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe and Review in iTunes:

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rock star, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

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