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With Retail Coach Wendy Batten

Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

Show Notes:

Today we are answering a listener’s question about hosting outside vendors for pop-up shows/markets in your retail space. We’ll deep dive into what hosting a pop-up vendor(s) could mean for your shop, why you should consider it, and a few key tips on what works when it comes to hosting these types of events.

In this podcast you will discover:

• The benefits of hosting pop-up vendors are two fold: (1) it is a great attract strategy to get a new audience of people into your shop and (2) it is a great way to nurture your existing customers by giving them something new and exciting.
• Invite vendors who align with your brand, your space, and your customers. (Specific examples are in the episode!)
• Themed pop-up events throughout the year are a great opportunity to invite local makers/artists/community members/brand reps & experts into your shop and increase visibility.
• It is important to have the details (including fee, if applicable) in writing prior to the event. Charging vendors (or not) to pop-up in your shop takes consideration and there are times when it is necessary. Listen in for specifics on that hot topic!
• BONUS IDEA: Hype up your vendor by marketing (FB live, IG live) from THEIR location.

“It’s a wonderful thing to have a vendor in your shop in a different capacity to give your customers something exciting to look forward to.” – Wendy Batten

Listen to the full episode for more details. Let’s work together on new ideas to bring in some new customers to your business and nurture your current ones!

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This episode is sponsored by The Retailer’s Inner Circle

If you are ready to level up your retail business join the Retailer’s Inner Circle THE go-to for independent shop owners to connect, learn and grow.

Related podcasts we think you’d like:

Episode 69: Becoming a Destination Shop

Episode 143: How to Plan & Host Successful Events and Promotions in Your Shop

Episode 145: How to Market Promotional Events in Your Shop

Episode 129: Community Attract Strategies with Inner Circle Member Michelle Emmons

About Your Host, Wendy Batten:

In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe and Review in iTunes:

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rock star, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Show Notes:

Hard conversations can feel awkward. You like your retail staff, but you have to bring up some things that are not going right and need attention. Maybe you “let it go” and grit your teeth. In today’s episode, we’re going to discuss a topic that many of my clients face and some tips you can use to make these conversations easier: how to have difficult conversations with good staff.

Here are some key takeaways from this episode:

• It’s essential to have policies and procedures in place, even if you have a small team. This will help you maintain a healthy work environment and avoid any misunderstandings. 
• To start a difficult conversation, use these three sentences: 1) “Here’s what I would like you to stop doing.” 2) “Here’s what I would like you to start doing.” and 3) “Here’s what I would like you to keep doing.”
• When addressing the issue, be specific, and clear, and provide examples. Offer solutions and reinforce positive behaviors.
• If you’re struggling to find the right words or approach, seek guidance from a coach or mentor.

“You have to keep the ship upright. We have to keep things moving smoothly, and you deserve to have a business being run the way you want to run it. Your vision matters.” – Wendy Batten

Remember that as a leader, you set the culture.  It’s your responsibility to ensure that your team members are meeting the standards you’ve established. Difficult conversations may be uncomfortable, but they’re necessary for the success of your business.

Listen to the full episode for more details. Let’s keep your retail shop a happy place for both you and your staff.

“In the middle of every difficulty lies opportunity.” – Albert Einstein

If you are ready to level up your retail business join the Retailer’s Inner Circle or reach connect with Wendy for one on one coaching here.

Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

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Resources Mentioned:

Retailer’s Inner Circle

Related podcasts we think you’d like:

Episode 139: 6 Things to Focus on in 2023

Episode 33: This Non-Negotiable Habit is Key to Creative CEO Success

Episode 78: Retailer Success Stories: Learning to Level Up with Amy Hart

About Your Host, Wendy Batten:

In case we haven’t met yet, I’m Wendy, a small business coach and founder of The Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. 

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. 

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

All of Wendy’s programs and services for shop owners can be found HERE.

Subscribe and Review in iTunes:

Are you subscribed to my podcast? If you’re not, I’d love you to consider it. Subscribing means you won’t miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rock star, I’d love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Show Notes:

We all get caught up in what we “should” be doing in marketing, but what if that doesn’t jive with your vision for your business? What if it doesn’t feel authentic? Today on the podcast, I’m chatting with Natalie Davison: marketing guru, multi-passionate award winning REALTOR®, and self-proclaimed local cheerleader about just that. She and I take a deep dive in this conversation on why being true to yourself matters in order to stay in alignment with your vision in business and in life.

“The most important thing for not only entrepreneurs, but every human I know, is to have a vision for the impact that they are going to create on the world…” – Natalie Davison

Throughout the discussion, we’ll also discuss why shopping local business is important (and why YOUR business specifically is important to YOUR community), how to create/reflect on your vision for your business (and life), why knowing the vision for your business is of utmost importance, and why it should drive your marketing decisions.

We also get into the exercise of “The Five Whys” that, when reflected upon, will help uncover some of the most driving forces behind your vision and how your work can change your community and future.

Tips on Staying in Alignment with your Vision/Being True to Yourself

1. Identify your vision and really dig deep on The Five Whys.
2. Find an effective avenue on becoming confident with your voice/business/vision, i.e. therapy, coaching, etc.
3. Realize that your “Attract Strategy” is just as important as your “Repel Strategy.”

“…And isn’t it amazing how you will attract clients who don’t value what’s amazing about you when you don’t value what’s amazing about you? And what’s amazing about you is what’s unique about you. So the things that we are most ashamed of are usually the things we try to hide are usually the things that make us different, that are usually the things that are most amazing.” – Natalie Davison

4. Know that it is okay to have a “non-sales” pitch and take necessary breaks as long as when you show up, you are being authentic to your true self and vision.
5. If your goal is to build/support your community, a small dedicated following on social media is more beneficial than a huge worldwide one.

“Marketing is just getting humans to take action.” – Natalie Davison

Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

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About Natalie:

Natalie Davison is a brand communications expert, REALTOR® and entrepreneur, known for her signature blend of wild optimism and truth-telling. Having consulted with dozens of entrepreneurs on their brand identities, Natalie’s adept at casting a vision of what’s possible while simultaneously embracing what’s actually true.

Follow along on Natalie’s Instagram HERE.

Don’t forget to leave a review or star rating!

Resources Mentioned:

Retailer’s Inner Circle
Level Up Mastermind
My signature course: Retail Made Simple

Related podcasts we think you’d like:

Episode 144: How to Create a Customer Journey Map

Episode 141: Are You Running the Store of Your Dreams?

Episode 93: How to Wow and Delight Your Customers and Keep Them Coming Back

Episode 25: 3 Reasons Your Marketing Might Not be Working Well

More Support from Wendy:

Retailer’s Inner Circle – Join Wendy inside the best retailer’s community

Wendy’s FREE Resources for shop owners 

Hang out and connect with Wendy on IG 

More ways to connect  with Wendy  

Retail Made Simple – Wendy’s on demand course for shop owners wanting more from their business