The Secret to Getting Your Customers to Choose You Over Your Competition | Episode 47


Listen on:  Apple Podcasts |Spotify | Radio Republic | YouTube | PlayerFM | Stitcher | iHeartRadio

 

Episode Summary:

Comprehending what sets us apart may seem too obvious, but many creative retailers spend time focusing on the day-to-day of their business that they forget about the big picture. This is totally understandable, but if you fail to look at what makes you stand out over your competition can make all of your marketing efforts ineffective. 

The key to reaching a new customer is connecting on an emotional level. If you can speak to your customers’ challenges and offer a solution, it will make it much easier for them to do business with you. And that’s exactly what I want to talk about with you this week. 

In this week’s episode, I talked about the secret to getting your customers to choose you over your competition. We discuss whether customers choose you because of the proximity of your store, the price of your product, or simply because they are loyal to your brand. I also talk about creating that emotional connection with your customers. Why do you think it’s important to share your story? Whether you have an antique shop, a paint shop, a bookstore, a chocolate shop, or whether you’re selling beautifully curated gifts, everybody has competition. Everybody has a reason for them to want to go to your shop versus the shop down the street. I discuss the different ways we can share what we are doing and what our business represents. 

The Secret to Getting Your Customers to Choose You Over Your Competition
  • Pinterest
  • Facebook

 

 This week’s talking points on the Creative Shop Talk Podcast:

  • Supporting other businesses
  • How do you stand out
  • What makes you different from your competitor
  • How do we get customers to know of our business
  • How do we get customers to trust us
  • Creating emotional connections
  • Sharing stories on social media
  • How Front Porch Mercantile started
  • What your Facebook page should convey
  • Business values

 

The Big Takeaway:

Don’t be afraid to share your passion and what lights up your heart. Don’t be afraid to do that over and over again.

Our Favorite Quotes:

  • “It’s important for us to share our stories with people.” – Wendy Batten
  • “You should start sharing as much as you can about your story.” – Wendy Batten
  • “People want to deal with real people.” – Wendy Batten

 

Our Sponsor:

This week’s episode was brought to you by my monthly coaching group Retailer’s Inner Circle. Inside my exclusive inner circle, I offer support to you and your business in any way possible. Feel free to reach out at WendyBatten.com. Click here to learn more and join my Retailer’s Inner Circle today.

 

Subscribe, Connect & Share Your Favorite Episodes

Thanks for tuning into this week’s episode of the Creative Shop Talk Podcast. If you enjoyed this episode, please head over to Apple Podcasts or Google Podcast to subscribe to the show and leave your honest review. For more great content and helpful tips to grow your creative retail shop, visit our website. Follow us on Facebook and Instagram, subscribe on YouTube, and don’t forget to share your favorite episodes with other creative retailers.

 

WELCOME

Hi there! I'm Wendy Batten, and I'm obsessed with helping independent shop owners like you achieve success.

With over 20 years of experience as a small business owner, I've owned several retail businesses along the way including a cafe, two retail shops, and a studio (and even a tae kwon do studio), learning first-hand the art of juggling all the balls.

I now dedicate my time to coaching hundred of retailers all around the world, sharing my expertise to help them organize their businesses and maximize profits, paychecks, and JOY in their day-to-day lives.

I created the support, programs, and community that I wish I'd had.

Whether you've been in business for years or are just starting out with your brick-and-mortar venture, you've come to the right place.

If you're serious about your business and ready to stop winging it, I'm here to inspire and guide you toward success.

I'm so happy you're here, and I can't wait to support you on your journey to thriving in the world of retail!

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