Retailer's Inner Circle

Being a retailer is hard.


Strengthen your retail business, stay up to date on industry news, and build connections within our supportive group. 

Now, more than ever before in this ever-changing retail climate retailers need to be stronger than ever.

Learn what’s working, what’s not, and how to run a thriving retail business.

Stop juggling all the ball, winging it, and hoping for customers. Plan for it.

Find a community to help you with the overwhelm of running your business.

The Inner Circle is the place to get the information specific to your shop’s business, the support from peers and coaches.  

Stop being a solopreneur winging it. 

We’re a great group of serious people (not just another FB group) but those who are doing what you are doing and serious about growing a profitable and successful business.

Want to learn what’s working for OTHER shop owners so you are constantly seeing fresh ideas instead of being stuck?

Want to have some help figuring out all the puzzle pieces of running a retail business?

Want to just leapfrog and stop googling retail advice?

Ready to get back to loving your retail business? 

Join us in the Inner Circle. 


Searching for the right answers?

We are where you come when you are done Googling! Real help for real shop owners.

If you’re like many shop owners I work with, you’ve gone online for business information or support,  but the info you find doesn’t apply to a physical brick and mortar store that’s for a passion-driven retail shop. 

You’re probably searching for help and answers because …

You’re heart centered first

You started with a beautiful dream, and now you’re the “boss” of this cool business you want to see grow and thrive. But the “business stuff” isn’t your thing and you know you need guidance to get it right. You know you need to put on the CEO hat and dive in…but how?

You’re not hitting or exceeding your retail sales numbers. (Or not sure what they SHOULD be.)

You need more foot traffic for sales! But wonder how to get results. (There’s SO MUCH competing information out there on what you SHOULD do and where you SHOULD get info).

You're looking for an easier way

You just don’t have time to plan things. (I mean, who has the time when you’re running the store, planning events and workshops, ordering inventory, stocking shelves, smiling, and cleaning and serving your customers! Phew.  Deep down, you know there must be an easier way, and planning for profits is the only way to make them.

You spend more time playing catch-up and dealing with the day-to-day issues in your business than you spend on planning for profits 

Your marketing is a little messy ...

You have difficulty organizing and timing your marketing, sales, and promotion plan for maximum impact and you don’t know what you should do or what is working.

You put off planning promotional calendars or sales plans because you’re overwhelmed.

You feel isolated and aren’t being held accountable for hitting and exceeding your sales goals — it’s a little lonely running your business.

You wish you had like-minded support and go-to guidance to build a thriving business, but none of your friends even “get” what you do. They clock into their jobs and leave. Being a creative retailer and store owner is a weird thing to them.

 You love your brick and mortar store but you feel it has taken over every aspect of your life! You know it can be better!

Ready for a community custom-made for you?

We know what it’s like to be a heart centred creative shop owner.

We’ve realized most creatives want a community to learn and grow their business. No wasted time, no overwhelm, just education and a community of like-minded retailers who “GET” them.

We are a NICHE, one-of-a-kind community for select retailers only. You won’t be overwhelmed with people from everywhere doing all the things.

This is a smaller dedicated group of passionate retailers running brick and mortar retail shops, booths, and DIY studios. We understand creatives, and workshops, multi revenue streams, passion filled dreamers. We get that you may have started with a big dream and and now are running this crazy beautiful maybe messy business.

The Retailer’s Inner Circle monthly coaching group is a first of its kind experience combining coaching, training, and community support led by retailer and retailer mentor and  strategist, Wendy Batten, who has years of relevant experience as an industry expert.

We’d like YOU to join our small monthly coaching group specifically made for


Did you know?

According to the U.S. Small Business Administration, half of all non-mentored small businesses fail within their first five years? And even then, only 30% of them make it to the ten-year mark. But for small business owners with an advisor or mentor, the difference is striking: 70% of those small businesses that work with an advisor survive: double the rate for un mentored small businesses. 

I know I, for one, only saw growth once I started working with a coach and mentors and invested in myself and my business. I continue to work daily with coaches. It’s imperative to keep up with business development and, as an entrepreneur, personal development for our business and life’s well being. 

What’s Included

Members of the Inner Circle get exclusive access to all this:

Private Facebook Group

Weekly activities to move the needle in your business including accountability sessions, hot seat calls, live group calls, trainings, and special expert guests.

A Supportive Community

You’ll join an amazing group of like-minded and heart-centered business owners working together on the same journey as you. All at the ready to support you and encourage you

Monthly Roundtables

The Retailer’s Round Table brings our members together each month to chat about their businesses and about industry issues.Together,  we strategize ways to move our businesses forward. Retailers love these sessions!

Monthly Dashboard Tool

Members-only access to a one of a kind retail monthly dashboard tool to help you plan marketing and business goals while staying on track and focused.

Monthly New Trainings

A new retailer training or series is added to the library every month for you, delivered by Wendy or an expert guest.

Special Activities

Seasonal challenges, boot camps and special events to keep you fresh and up to date on what’s working in the retail world

Plus, access to the Members-Only Library:

Find helpful information for any stage of retail business, ready for you when you’re ready to learn.

The resource library has tools, tips and tricks, video sessions, and more. Neatly organized to take what you need when you need it. We cover all aspects of running a profitable creative retail business and help you design a business that works for you.

This is not a course. No keeping up. No falling behind.

We are about community & resources for you!

My promise to you …

I’ve got you.

This is a monthly mentoring group, you will be billed monthly and you can cancel anytime — absolutely NO COMMITMENT WHATSOEVER (other than we would love to see you commit to your retail success). Your price is guaranteed at the same rate you originally signup at for as long as you stay.

I’m committed to help you go from messy to thriving and see the success you want!

I believe in this community and its members, so if it ends up not being the right fit for you, you can cancel and leave no hard feeling!


Hi, I’m Wendy Batten, a big champion for independent shop owners.

I created The Inner Circle to help

I’ve been there. Running myself into the ground putting out fires and wondering what the heck I’m doing. Loving the creative side of my business, but feeling lost in the daily to-dos of running my brick and mortar and wondering why my bank balance isn’t yielding what my efforts felt like they should. Along the way, I asked for help and started learning how to plan for success. I built my business up and it thrived. I created the Retailers Inner Circle because I wanted to create a shortcut for shop owners, so they would not have to figure it out alone.

I’ve been an entrepreneur for over 20 years and now I am honored to spend my days working with shop owners all over the world. Helping them uncomplicate their business and go from messy to thriving.

I hope you’ll join us. 

“As a business owner, there are so many groups and courses available to us for continuing education that it’s hard to choose which is a good fit for us.  Being a brick and mortar shop owner is a unique position and requires the knowledge and guidance of someone that has gone before you and knows where the challenges and pitfalls lie.  I have found that in all of the information that I have consumed from Wendy Batten. 

I have learned real actionable techniques that have translated into instant cash in my drawere and we have been experiencing our biggest sales numbers in six years.  Being an accidental shopkeeper, I need experience mentors that have been through this before and I have found this in Wendy.”


Owner, Schoolhouse Salvage

The Inner Circle is full of independent shop owners who are focused on taking action… not just consuming content

Don’t wait. We are only accepting members at this time. 

Why wait? If you want business success, stop doing it alone, leap frog with others and a coach. Why wait for that?

I PROMISE you it will be helpful info that will move your business forward and not overwhelming. There’s SO much info coming at us lately, I want the Inner Circle to be easy for you – precise info in a community of quality respectful, helpful, smart retailers.  

It is my intention to keep this group intimate enough that my team and I can get to know all the retailers and their stores. You won’t get lost in a sea of thousands of people, I pinky swear.

I truly believe – from the bottom of my heart that this Inner Circle is going to help move your business forward. Don’t take just my word for it, see the testimonials and stories from retailers just like you who have had great success in business since joining. Retailers who work hard and implement the RIGHT things in their business see results. 

Together we can achieve great things, without all the overwhelm.


Still wondering if the Inner Circle is right for you?

  • If you are a brick and mortar or studio owner, selling beautiful goods, giftware, items, teaching workshops, doing custom work, vintage and/or creative items in a retail environment. This is for you.
  • If you want to grow your business by design, not by default, with ease and a plan in place for profits – this is for you.
  • If you are a beginner just opening your retail business, have had your store for a few years and need/want some more structure and community support to help you level up, or if you are ready to scale to multiple stores, or expand. There are topics for all. This is for you.
  • If you’re passionate and love your business and know you need to learn or level up  “all the business stuff” – this is for you.
  • If you want to learn more about sales and marketing, social media, how to get bums in seats for workshops, HR best practices, policies and procedures, merchandising, trends, advertising, financials, how to grow, and what to do to get to the next step and all things a retailer needs to know? This is for you.  

If any of the above describes you…we’re your people.

Imagine a life with less stress and more profits and surrounded by a supportive community.

Curious about what’s possible?

I have to send out a HUGE MASSIVE Thank You to Wendy for doing this for us. I love this community. My huge change in sales is due to the suggestions I have been following suggestions Wendy has made. I was hardly selling any paint. In the last week and a half I am sure I have sold paint every single day!!!!!! I can’t believe just following a few tips worked so well. Thank you!!


Wow! The best money I have ever spent on business development. What I have learned and implemented from this group has had and will continue to have positive impacts on my business for years to come.


The Vintage Nest Home and Gifts


Pin It on Pinterest